Lifecycle Marketing Lead - Personalization & Growth

Edible Brands, LLC; Atlanta, Northern (GA, KY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Edible Brands, LLC is seeking a Lifecycle Marketing Manager in Atlanta, GA to lead customer engagement across email, SMS, push, and other owned channels.

You will own end-to-end campaign execution, leverage segmentation and automation, and work with Marketing, Product, Analytics, Creative, and Engineering to improve customer lifetime value. The role requires 3–5+ years in lifecycle/CRM marketing and a degree in Marketing or related field; onsite work at our Sandy Springs corporate office.

Qualifications

• 3–5+ years of experience in lifecycle marketing, CRM, email marketing, or marketing automation.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience with marketing automation platforms such as Twilio Segment, Twilio SendGrid, Cordial, or ESPs.
• Strong understanding of segmentation, personalization, marketing automation, and campaign reporting.
• Experience using customer data to optimize marketing campaigns and improve engagement, retention, and customer lifetime value.

Responsibilities

• Develop and execute lifecycle marketing campaigns across email, SMS, push notifications, and other owned channels.
• Build customer segments and personalized messaging that improve engagement, retention, and repeat purchases.
• Own campaign execution from planning and audience selection through deployment, reporting, and optimization.
• Design and maintain automated customer journeys that improve the customer experience and drive measurable results.
• Partner with Marketing, Product, Analytics, Creative, and Engineering teams to launch campaigns and enhance customer experiences.
• Analyze campaign performance and leverage insights to continuously optimize messaging, timing, and audience targeting.
• Lead A/B testing initiatives to improve campaign effectiveness and customer engagement.
• Support the integration and optimization of marketing automation platforms, customer data, and lifecycle tools.
• Maintain strong data quality and troubleshoot campaign or platform issues as needed.
• Evaluate channel orchestration strategies to determine the optimal use of Email, SMS, and Push throughout the customer lifecycle.
• Stay informed on lifecycle marketing trends, emerging technologies, and best practices to continuously improve our programs.

Skills

Lifecycle marketing

CRM

Email marketing

Marketing automation

A/B testing

Education

Bachelor's degree

Tools

Twilio Segment

Twilio SendGrid

Cordial

Job description

Edible Brands, LLC is seeking a Lifecycle Marketing Manager in Atlanta, GA to lead customer engagement across email, SMS, push, and other owned channels.

You will own end-to-end campaign execution, leverage segmentation and automation, and work with Marketing, Product, Analytics, Creative, and Engineering to improve customer lifetime value. The role requires 3–5+ years in lifecycle/CRM marketing and a degree in Marketing or related field; onsite work at our Sandy Springs corporate office.