Lifecycle Marketing Automation Manager

Bed Bath & Beyond, Inc.; Nashville (TN); On-site; USD 55,000 - 90,000; Full time

Job summary

Bed Bath & Beyond is seeking a Marketing Automation Specialist to set up and maintain marketing platforms, work with cross-functional teams, and drive email and push campaigns. You will build lifecycle programs, run tests, and deliver performance reports to stakeholders.

The role requires strong Excel skills, analytical thinking, and the ability to operate in a fast-paced environment. Collaboration with design, content, and development teams is essential.

Qualifications

• Bachelor’s degree in Marketing, Economics, Finance, Information Systems, Business Management or related field.
• Strong Excel skills and analytical mindset.
• Experience with email marketing or marketing automation is preferred.
• Knowledge of SQL/HTML is a plus.
• Excellent time management and communication skills.

Responsibilities

• Set up and maintain marketing automation platforms.
• Collaborate with design/UX, content, and developers on strategies and tactics.
• Build and manage Email & Push lifecycle campaigns.
• Perform A/B tests on segmentation, cadences, subject lines, copy, offers, and layout to drive results.
• Create reports for email marketing initiative results and share with stakeholders.
• Understand operations, systems, and data related to email and push programs.
• Collaborate with Automation Managers to optimize campaigns based on results.
• Coordinate with design, merchandising, FED and other departments as needed.
• Provide strategic direction to optimize KPIs of Email & Push campaigns.
• Create personalized, ad-hoc, and automated campaigns.
• Coordinate with DBAs, Marketing Analytics, FED & development teams for segmentation and personalization.
• Create ad hoc queries and analyses for end-users.

Skills

English copy editing

Time management

Communication skills

Multitasking under pressure

Fast learner

Education

Bachelor’s degree in Marketing/Business/Rel.

Tools

Braze

SQL

HTML

MS Excel

Job description

Bed Bath & Beyond is seeking a Marketing Automation Specialist to set up and maintain marketing platforms, work with cross-functional teams, and drive email and push campaigns. You will build lifecycle programs, run tests, and deliver performance reports to stakeholders.

The role requires strong Excel skills, analytical thinking, and the ability to operate in a fast-paced environment. Collaboration with design, content, and development teams is essential.