EdTech Marketing Manager: Growth & Strategy

Cengage Group; Newark (NJ); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group in Newark, New Jersey, is seeking a marketing professional to develop and implement strategic plans that align with company goals, and to collaborate with cross-functional teams to deliver measurable results. This role emphasizes data-driven decision making and strong communication across B2B and B2C channels.

Candidates should have excellence in market analysis, campaign optimization, and experience with modern marketing tools including Pardot, Google Analytics, and WordPress.

Qualifications

• BS or BA in Marketing, Communications, Business, or related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals
• Collaborate with cross-functional teams to deliver results through alignment
• Analyze market trends and determine strategic opportunities
• Implement and manage innovative marketing strategies
• Support internal and external communications through technology
• Provide effective support to the marketing team to help achieve objectives

Skills

Market analysis

Strategic planning

Cross-functional collaboration

Digital marketing

B2B and B2C marketing

Presentation skills

Project management

Education

BS/BA in Marketing/Communications/Business

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Job description

Cengage Group in Newark, New Jersey, is seeking a marketing professional to develop and implement strategic plans that align with company goals, and to collaborate with cross-functional teams to deliver measurable results. This role emphasizes data-driven decision making and strong communication across B2B and B2C channels.

Candidates should have excellence in market analysis, campaign optimization, and experience with modern marketing tools including Pardot, Google Analytics, and WordPress.