EdTech Marketing Manager - Growth & Impact

Cengage Group; Madison (WI); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a marketer to develop and implement comprehensive marketing plans that align with our goals. You will collaborate across teams to deliver results, analyze market trends, and drive strategic opportunities with innovative campaigns.

The role emphasizes digital education and customer outcomes, working within a dynamic edtech environment. You will manage communications technology and support the marketing team in achieving objectives across B2B and B2C channels, contributing

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Marketing strategy

Multitasking

Market analysis

Written communication

Verbal communication

Presentation skills

Collaboration

Digital education

B2B and B2C marketing

Cross-functional leadership

Marketing process optimization

Education

BS/BA in Marketing or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office

Job description

Cengage Group is seeking a marketer to develop and implement comprehensive marketing plans that align with our goals. You will collaborate across teams to deliver results, analyze market trends, and drive strategic opportunities with innovative campaigns.

The role emphasizes digital education and customer outcomes, working within a dynamic edtech environment. You will manage communications technology and support the marketing team in achieving objectives across B2B and B2C channels, contributing