Associate Marketing Manager — Growth & Strategy

Cengage Group; Detroit (MI); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group in the United States is seeking a Marketing Lead to shape and drive integrated campaigns for our edtech brands. You will lead cross-functional teams to deliver impactful marketing initiatives that align with business goals.

You will collaborate with product, sales, and content teams to implement data-driven strategies, optimize digital channels, and leverage analytics tools to improve customer outcomes.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals.

Skills

Marketing strategy

B2B marketing

B2C marketing

Cross-functional collaboration

Analytics

Communications skills

Digital marketing

Salesforce Pardot

Amplitude

Google Analytics

Adobe Creative Suite

WordPress

Project management

Presentation skills

Education

BS or BA in Marketing

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Excel

PowerPoint

Job description

Cengage Group in the United States is seeking a Marketing Lead to shape and drive integrated campaigns for our edtech brands. You will lead cross-functional teams to deliver impactful marketing initiatives that align with business goals.

You will collaborate with product, sales, and content teams to implement data-driven strategies, optimize digital channels, and leverage analytics tools to improve customer outcomes.