Strategic EdTech Marketing Lead

Cengage Group; Wichita (KS); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a marketing professional to drive integrated campaigns and strategic initiatives in the United States. You will lead cross-functional efforts to align marketing plans with company goals and measure impact through analytics and modern tools.

Join a team focused on digital education, customer outcomes, and scalable marketing programs across multiple channels. This is a full-time role with competitive pay and growth opportunities.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Marketing strategy

Cross-functional collaboration

Market analysis

Digital education passion

B2B and B2C marketing

Organized and detail-oriented

Strong written and verbal skills

Presentations

Interpersonal skills

Campaign optimization

AI tools familiarity

Education

BS/BA in Marketing or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Job description

Cengage Group is seeking a marketing professional to drive integrated campaigns and strategic initiatives in the United States. You will lead cross-functional efforts to align marketing plans with company goals and measure impact through analytics and modern tools.

Join a team focused on digital education, customer outcomes, and scalable marketing programs across multiple channels. This is a full-time role with competitive pay and growth opportunities.