EdTech Marketing Manager: Growth & Cross-Channel

Cengage Group; Houston (TX); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a marketing professional to develop and execute plans that align with company goals. You will collaborate with cross-functional teams to deliver results, analyze market trends, and implement innovative strategies to drive growth.

The role also supports communications through technology and helps the team hit objectives, requiring strong organizational and interpersonal skills and experience across B2B and B2C marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Experience with B2B and B2C marketing.
• Proven ability to manage multiple priorities.
• Strong written, verbal, and presentation skills.

Responsibilities

• Develop and implement marketing plans aligned with goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to achieve objectives.

Skills

Marketing

Cross-functional collaboration

Market analysis

Digital marketing

B2B marketing

B2C marketing

Campaign management

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Communication skills

Interpersonal skills

Lead cross-functional projects

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Microsoft Office

Job description

Cengage Group is seeking a marketing professional to develop and execute plans that align with company goals. You will collaborate with cross-functional teams to deliver results, analyze market trends, and implement innovative strategies to drive growth.

The role also supports communications through technology and helps the team hit objectives, requiring strong organizational and interpersonal skills and experience across B2B and B2C marketing.