EdTech Marketing Manager — Grow Learners & Campaigns

Cengage Group

Burlington (VT)

Remote

USD 52,000 - 83,000

Full time

6 days ago

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Job summary

Cengage Group is seeking a marketing leader to develop and implement plans aligned with our goals in education technology. You will collaborate with cross-functional teams, analyze market trends, and drive innovative marketing strategies across B2B and B2C channels.

The role requires strong communication, project management, and a passion for digital education. Base pay is supplemented by a discretionary bonus program tied to performance and company results.

Qualifications

> BS or BA in Marketing, Communications, Business, or a related field
> Ability to effectively manage multiple priorities
> Proficiency in market analysis and strategy development
> Self-motivated with a strong focus on responsiveness
> Highly organized with attention to detail
> Outstanding written, verbal, and presentation skills
> Positive, collaborative approach with strong interpersonal skills
> Passion for digital education and positive customer outcomes
> Experience with B2B and B2C marketing
> Ability to lead cross-functional or group projects
> Experience optimizing and automating marketing processes and campaigns

Responsibilities

Develop and implement marketing plans that align with Cengage's goals
Collaborate with cross-functional teams to deliver results through alignment
Analyze market trends and determine strategic opportunities
Implement and manage innovative marketing strategies
Support internal and external communications through technology
Provide effective support to the marketing team to help achieve objectives

Skills

Marketing strategy

Cross-functional leadership

Digital marketing

Market analysis

Campaign management

Communication

Project management

B2B/B2C marketing

Salesforce Pardot

Google Analytics

WordPress

Adobe Creative Suite

Microsoft Office

AI marketing tools

Channel marketing

Product marketing

Education

BS or BA in Marketing

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Job description

The role requires strong communication, project management, and a passion for digital education. Base pay is supplemented by a discretionary bonus program tied to performance and company results.

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