EdTech Growth Marketing Manager

Cengage Group; Las Vegas (NV); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a marketing professional to develop and implement marketing plans that align with our goals. You will collaborate with cross-functional teams to deliver results and drive strategic opportunities in the education market.

This role requires strong market analysis, creative campaigns, and experience with B2B and B2C marketing. You will optimize campaigns, support communications, and help the team achieve objective outcomes across channels.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

Multi-priority management

Market analysis

Self-motivated

Detail-oriented

Excellent communication

Collaborative mindset

Digital education passion

B2B/B2C marketing

Cross-functional leadership

Marketing automation

Education

BS/BA in Marketing or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Job description

Cengage Group is seeking a marketing professional to develop and implement marketing plans that align with our goals. You will collaborate with cross-functional teams to deliver results and drive strategic opportunities in the education market.

This role requires strong market analysis, creative campaigns, and experience with B2B and B2C marketing. You will optimize campaigns, support communications, and help the team achieve objective outcomes across channels.