EdTech Marketing Manager: Growth & Strategy Lead

Cengage Group; Boise (ID); Remoto; USD 52.000 - 83.000; Tempo pieno

Descrizione del lavoro

Cengage Group, a global edtech company, is seeking a marketing professional to develop and implement plans that advance the company’s goals. You will collaborate with cross-functional teams and analyze market trends to identify opportunities for growth.

In this role you will drive strategic marketing initiatives, support internal and external communications through technology, and help optimize campaigns using our enterprise tools.

Competenze

• BS or BA in Marketing, Communications, Business, or a related field
• Ability to effectively manage multiple priorities
• Proficiency in market analysis and strategy development
• Self-motivated with a strong focus on responsiveness
• Highly organized with attention to detail
• Outstanding written, verbal, and presentation skills
• Positive, collaborative approach with strong interpersonal skills
• Passion for digital education and positive customer outcomes
• Experience with B2B and B2C marketing
• Ability to lead cross-functional or group projects
• Experience optimizing and automating marketing processes and campaigns

Mansioni

• Develop and implement marketing plans that align with Cengage's goals
• Collaborate with cross-functional teams to deliver results through alignment
• Analyze market trends and determine strategic opportunities
• Implement and manage innovative marketing strategies
• Support internal and external communications through technology
• Provide effective support to the marketing team to help achieve objectives

Conoscenze

Marketing strategy

Multitasking

Market analysis

Written and verbal communication

Interpersonal skills

Digital education

B2B marketing

B2C marketing

Cross-functional leadership

Campaign optimization

Formazione

BS/BA in Marketing/Communications/Business

Strumenti

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office

Descrizione del lavoro

Cengage Group, a global edtech company, is seeking a marketing professional to develop and implement plans that advance the company’s goals. You will collaborate with cross-functional teams and analyze market trends to identify opportunities for growth.

In this role you will drive strategic marketing initiatives, support internal and external communications through technology, and help optimize campaigns using our enterprise tools.