EdTech Marketing Manager - Growth & Strategy

Cengage Group; Portland (ME); Remote; USD 52,000 - 83,000; Full time

Benefits offered by this job

Discretionary incentive bonus

Job summary

Cengage Group is seeking a Marketing professional to drive plans, collaborate with cross-functional teams, and analyze market trends to seize strategic opportunities. The role emphasizes digital education, B2B/B2C campaigns, and a data-driven approach to optimize customer acquisition and engagement.

This full-time position includes a bonus program and a comprehensive Total Rewards package, reflecting the company’s commitment to its employees and their growth in a dynamic edtech environment.

Qualifications

• BS/BA in Marketing or related field.
• Experience leading B2B/B2C marketing campaigns.
• Ability to manage multiple priorities and meet deadlines.
• Strong written and verbal communication skills.
• Knowledge of digital marketing analytics & tools.

Responsibilities

• Develop and implement marketing plans aligned with company goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support communications with technology for internal/external audiences.
• Assist the marketing team in achieving objectives.

Skills

Marketing experience

Multi-priority management

Market analysis & strategy development

Self-motivated with responsiveness

Highly organized with attention to det

Strong written, verbal & presentation

Collaborative interpersonal skills

Digital education passion

B2B and B2C marketing

Cross-functional project leadership

Marketing process & campaign optim. &;

Education

BS/BA in Marketing

Marketing degree or related field

Experience with government education funding

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Job description

Cengage Group is seeking a Marketing professional to drive plans, collaborate with cross-functional teams, and analyze market trends to seize strategic opportunities. The role emphasizes digital education, B2B/B2C campaigns, and a data-driven approach to optimize customer acquisition and engagement.

This full-time position includes a bonus program and a comprehensive Total Rewards package, reflecting the company’s commitment to its employees and their growth in a dynamic edtech environment.