EdTech Growth Marketing Associate

Cengage Group; Honolulu (HI); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a seasoned marketing professional to develop and execute strategies that align with our edtech goals. You will work with cross-functional teams to deliver results, analyze market trends, and implement innovative marketing programs across B2B and B2C channels.

The role emphasizes data-driven decision making, strong communication, and a passion for digital education to drive positive customer outcomes. This is a full-time position within the U.S.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field
• Ability to effectively manage multiple priorities
• Proficiency in market analysis and strategy development
• Self-motivated with a strong focus on responsiveness
• Highly organized with attention to detail
• Outstanding written, verbal, and presentation skills
• Positive, collaborative approach with strong interpersonal skills
• Passion for digital education and positive customer outcomes
• Experience with B2B and B2C marketing
• Ability to lead cross-functional or group projects
• Experience optimizing and automating marketing processes and campaigns

Responsibilities

• Develop and implement marketing plans that align with goals
• Collaborate with cross-functional teams to deliver results
• Analyze market trends and determine strategic opportunities
• Implement and manage innovative marketing strategies
• Support internal and external communications through technology
• Provide effective support to the marketing team to help achieve objectives

Skills

Marketing strategy

Cross-functional collaboration

Market analysis

Digital marketing

B2B and B2C marketing

Communication skills

Presentation skills

Customer outcomes

Multitasking

Lead cross-functional projects

Marketing automation

Education

BS or BA in Marketing

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office

Job description

Cengage Group is seeking a seasoned marketing professional to develop and execute strategies that align with our edtech goals. You will work with cross-functional teams to deliver results, analyze market trends, and implement innovative marketing programs across B2B and B2C channels.

The role emphasizes data-driven decision making, strong communication, and a passion for digital education to drive positive customer outcomes. This is a full-time position within the U.S.