EdTech Marketing Manager – Growth & Strategy

Cengage Group; Jackson (MS); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a Marketing professional to develop and implement comprehensive marketing plans that align with our strategic goals. The role requires collaboration across cross-functional teams to execute campaigns, analyze trends, and optimize strategies for both B2B and B2C channels.

The ideal candidate will drive innovative marketing initiatives, manage communications through digital platforms, and support the marketing team to achieve ambitious objectives in a dynamic education

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals
• Collaborate with cross-functional teams to deliver results through alignment
• Analyze market trends and determine strategic opportunities
• Implement and manage innovative marketing strategies
• Support internal and external communications through technology
• Provide effective support to the marketing team to help achieve objectives

Education

BS or BA in Marketing, Communications, Business, or a related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Job description

Cengage Group is seeking a Marketing professional to develop and implement comprehensive marketing plans that align with our strategic goals. The role requires collaboration across cross-functional teams to execute campaigns, analyze trends, and optimize strategies for both B2B and B2C channels.

The ideal candidate will drive innovative marketing initiatives, manage communications through digital platforms, and support the marketing team to achieve ambitious objectives in a dynamic education