EdTech Marketing Manager — Growth & Campaign Leader

Cengage Learning Inc.; United States; Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage is seeking a marketing professional to develop and implement plans that align with our goals, collaborating with cross‑functional teams to drive results and growth across B2B and B2C channels.

You will analyze market trends, craft strategies, optimize campaigns, and leverage Pardot, Google Analytics, WordPress, and Adobe tools to engage learners and customers worldwide while advancing digital education initiatives.

Qualifications

• Bachelor's degree in Marketing or related field.
• Ability to manage multiple priorities.
• Experience in market analysis and strategy development.
• Self-motivated with strong responsiveness.
• Highly organized with attention to detail.
• Excellent written, verbal, and presentation skills.
• Collaborative approach with strong interpersonal skills.
• Passion for digital education and customer outcomes.
• Experience in B2B and B2C marketing.
• Ability to lead cross-functional projects.
• Experience optimizing marketing campaigns and processes.

Responsibilities

• Develop and implement marketing plans aligned with company goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support communications through technology.
• Provide support to the marketing team to achieve objectives.

Skills

Project management

Cross-functional collaboration

Market analysis

Digital marketing

Campaign optimization

AI in marketing

Channel marketing

Product marketing

B2B & B2C marketing

Lead cross-functional projects

Marketing automation

Education

BS/BA in Marketing/related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Job description

Cengage is seeking a marketing professional to develop and implement plans that align with our goals, collaborating with cross‑functional teams to drive results and growth across B2B and B2C channels.

You will analyze market trends, craft strategies, optimize campaigns, and leverage Pardot, Google Analytics, WordPress, and Adobe tools to engage learners and customers worldwide while advancing digital education initiatives.