EdTech Growth Marketing Manager

Cengage Group; Omaha (NE); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group, a global edtech company, is seeking a Marketing professional to develop and implement plans that align with company goals. You will collaborate across teams to deliver results and analyze market trends for strategic opportunities.

The role requires a BS/BA in Marketing or related field, experience in B2B and B2C marketing, and proficiency with Pardot, Google Analytics, and Adobe Creative Suite. Location is in the United States.

Qualifications

• BS or BA in Marketing, Communications, Business, or a related field.
• Ability to effectively manage multiple priorities.
• Proficiency in market analysis and strategy development.
• Self-motivated with a strong focus on responsiveness.
• Highly organized with attention to detail.
• Outstanding written, verbal, and presentation skills.
• Positive, collaborative approach with strong interpersonal skills.
• Passion for digital education and positive customer outcomes.
• Experience with B2B and B2C marketing.
• Ability to lead cross-functional or group projects.
• Experience optimizing and automating marketing processes and campaigns.

Responsibilities

• Develop and implement marketing plans that align with Cengage's goals.
• Collaborate with cross-functional teams to deliver results through alignment.
• Analyze market trends and determine strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to help achieve objectives.

Skills

multitask prioritization

communication skills

market analysis

presentation skills

collaboration

digital education passion

B2B and B2C marketing

cross-functional leadership

AI tooling in marketing

channel marketing

product marketing

Education

Bachelor of Science or Arts in Marketing/Related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office

Job description

Cengage Group, a global edtech company, is seeking a Marketing professional to develop and implement plans that align with company goals. You will collaborate across teams to deliver results and analyze market trends for strategic opportunities.

The role requires a BS/BA in Marketing or related field, experience in B2B and B2C marketing, and proficiency with Pardot, Google Analytics, and Adobe Creative Suite. Location is in the United States.