E‑Commerce Growth Leader: Personalization & Revenue

FSAStore.com; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Health-E Commerce is seeking a strategic, results-oriented Senior Manager of E-Commerce to lead our e-commerce and personalization efforts for FSAstore and HSAStore. This player-coach role combines hands-on execution with big-picture site strategy to drive revenue growth through improved metrics and customer journeys.

You will partner with Creative, UX, Data, and Product teams to optimize acquisition, engagement, and lifetime value, implementing ML-driven recommendations and testing roadmaps

Qualifications

• 5–8 years of e-commerce experience with ROI ownership.
• Experience running large SKU sites (2000+ SKUs) is a plus.

Responsibilities

• Own and drive the e-commerce strategy for FSAstore and HSAstore to improve CVR, AOV, and revenue.
• Develop seasonal and evergreen site strategies; optimize onsite merchandising and sorting rules.
• Lead monthly site flips and content strategy with Marketing on promotional calendars.
• Build personalized experiences across homepage, PLPs, PDPs, and recommendations.
• Partner with Data Science and Product to deploy ML-driven recommendations.
• Own the personalization testing roadmap from hypothesis to rollout.
• Use CDPs and experimentation platforms to design, launch, and optimize personalized experiences.
• Translate user journeys into onsite experiences that boost relevance and conversion.
• Manage and mentor a team of 2–4 e-commerce specialists.
• Foster a culture of performance and data-driven optimization.

Skills

E-commerce strategy

Personalization

Data-driven

Leadership

Tools

CDPs

Recommendation engines

Experimentation platforms

Job description

Health-E Commerce is seeking a strategic, results-oriented Senior Manager of E-Commerce to lead our e-commerce and personalization efforts for FSAstore and HSAStore. This player-coach role combines hands-on execution with big-picture site strategy to drive revenue growth through improved metrics and customer journeys.

You will partner with Creative, UX, Data, and Product teams to optimize acquisition, engagement, and lifetime value, implementing ML-driven recommendations and testing roadmaps