Senior Manager of E-Commerce

FSAStore.com; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Health-E Commerce is seeking a strategic, results-oriented Senior Manager of E-Commerce to lead our e-commerce and personalization efforts for FSAstore and HSAStore. This player-coach role combines hands-on execution with big-picture site strategy to drive revenue growth through improved metrics and customer journeys.

You will partner with Creative, UX, Data, and Product teams to optimize acquisition, engagement, and lifetime value, implementing ML-driven recommendations and testing roadmaps

Qualifications

• 5–8 years of e-commerce experience with ROI ownership.
• Experience running large SKU sites (2000+ SKUs) is a plus.

Responsibilities

• Own and drive the e-commerce strategy for FSAstore and HSAstore to improve CVR, AOV, and revenue.
• Develop seasonal and evergreen site strategies; optimize onsite merchandising and sorting rules.
• Lead monthly site flips and content strategy with Marketing on promotional calendars.
• Build personalized experiences across homepage, PLPs, PDPs, and recommendations.
• Partner with Data Science and Product to deploy ML-driven recommendations.
• Own the personalization testing roadmap from hypothesis to rollout.
• Use CDPs and experimentation platforms to design, launch, and optimize personalized experiences.
• Translate user journeys into onsite experiences that boost relevance and conversion.
• Manage and mentor a team of 2–4 e-commerce specialists.
• Foster a culture of performance and data-driven optimization.

Skills

E-commerce strategy

Personalization

Data-driven

Leadership

Tools

CDPs

Recommendation engines

Experimentation platforms

Job description

Health-E Commerce is seeking a strategic, results-oriented Senior Manager of E-Commerce to lead our e-commerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive revenue growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution. The Senior Manager will partner closely with creative, UX, data, and product teams to improve our customer journey improve our customer acquisition, engagement, and lifetime value.

What you'll do:

• Own and drive the e-commerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.
• Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.
• Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.
• Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.
• Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.
• Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.
• Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts
• Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion.

Performance Analytics & Optimization

• Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets
• Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact
• Analyze user behavior data to surface actionable insights across engagement, acquisition, and retention.
• Establish clear measurement standards for personalization lift, segmentation effectiveness, and ROI.
• Manage and mentor a team of 2–4 e-commerce specialists.
• Foster a culture of performance, data rigor, and optimization across the site.
• Partner cross-functionally with creative, UX, data, and product teams to align priorities.

What you'll need:

• Minimum of 5–8 years of e-commerce experience, with at least 2 years in a 2,000+ sku site.
• Demonstrated ROI ownership