Ecommerce Growth & Personalization Leader

Ministry Brands; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Healthcare options

Flexible PTO

401(k) matching

Job summary

Ministry Brands is seeking an eCommerce Growth & Personalization Manager to own our personalization and CRO strategy across the digital storefront. You will define the roadmap, run testing across the entire funnel, and partner closely with Demand Gen, Product Marketing, and Web/Digital teams to optimize acquisition and expansion.

You will lead targeted personalization campaigns, measure impact through key metrics, and drive improvements from homepage to checkout.

Qualifications

• 4-6 years of experience in eCommerce, digital marketing, growth, or CRO with hands-on personalization and testing experience.
• Experience driving acquisition conversion and Upsell/Cross-sell in B2B SaaS or self-serve growth.
• Strong understanding of customer segmentation, behavioral targeting, and eCommerce funnel.

Responsibilities

• Own the eCommerce growth strategy and roadmap across acquisition, upsell, and retention.
• Define a personalization roadmap using behavioral, demographic, and transactional data to tailor content and offers.
• Build, manage, and optimize personalization campaigns and cross-sell workflows.
• Own CRO across homepage, product/pricing, cart, checkout, and post-purchase to reduce cart abandonment.
• Design and run A/B and multivariate tests; translate results into scalable improvements.
• Partner with Demand Gen and paid media to optimize landing pages, offers, and post-click experiences.
• Monitor and report on key metrics: CRO, cart abandonment, AOV, revenue per visitor, and program lift.
• Ensure data quality and tagging with Analytics and Engineering for accurate reporting.

Skills

Personalization

CRO

A/B testing

Web analytics

Data analysis

Cross-functional collaboration

Strategic thinking

Experimentation

Tools

Google Analytics

Adobe Analytics

HubSpot

Salesforce

Job description

Ministry Brands is seeking an eCommerce Growth & Personalization Manager to own our personalization and CRO strategy across the digital storefront. You will define the roadmap, run testing across the entire funnel, and partner closely with Demand Gen, Product Marketing, and Web/Digital teams to optimize acquisition and expansion.

You will lead targeted personalization campaigns, measure impact through key metrics, and drive improvements from homepage to checkout.