eCommerce Growth & Personalization Leader

Site Organic LLC

United States

Remote

USD 110,000 - 170,000

Full time

14 days+

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Benefits offered by this job

Healthcare options

Flexible PTO

Job summary

Ministry Brands is seeking an experienced leader to own eCommerce growth and personalization strategy, guiding the customer journey from first visit through checkout and beyond. You will define roadmaps, run testing programs, and partner with Demand Gen, Product Marketing, and Web/Digital teams to optimize a connected commercial engine.

You will drive CRO across the funnel, design and run A/B tests, and leverage AI-driven tools to accelerate testing velocity and personalization.

Qualifications

4–6 years of experience in eCommerce, digital marketing, growth, or CRO with hands-on personalization and testing.
Proven success driving acquisition conversion and upsell revenue in B2B SaaS or self-serve, product-led growth.
Strong understanding of customer segmentation, behavioral targeting, and the eCommerce funnel from acquisition through expansion.

Responsibilities

Own the eCommerce growth strategy and roadmap for new-prospect conversion and upsell/cross-sell.
Define and prioritize a personalization roadmap using behavioral, demographic, firmographic, and transactional data.
Build, manage, and optimize personalization campaigns and workflows across site and checkout.
Own CRO across the funnel (homepage, product pages, cart, checkout, post-purchase) to reduce friction.
Design and run A/B and multivariate tests; document results and scale improvements.
Collaborate with Demand Gen and paid media to optimize landing pages and offers.
Partner with Customer Marketing to identify upsell opportunities and surface the right offers.