eCommerce Growth & Personalization Lead

Ministry Brands; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Robust healthcare options

Flexible paid time off

401(k) matching up to 3%

Paid parental leave

Mental health support

Professional development reimbursement

Employee recognition & rewards

Job summary

Ministry Brands seeks an eCommerce Growth & Personalization Manager to own the growth strategy from first visit to checkout and beyond. You will define personalization roadmaps, run testing to improve conversions, and collaborate with Demand Gen, Product Marketing, and Web teams to optimize acquisition and expansion as one connected commercial engine.

You’ll lead CRO across the funnel, design tests, and translate results into scalable improvements while partnering with cross-functional teams to

Qualifications

• 4-6 years of experience in eCommerce, digital marketing, growth, or CRO with hands-on personalization.
• Proven success driving acquisition conversion and upsell revenue in B2B SaaS or product-led models.
• Strong segmentation, targeting, and understanding of the ecommerce funnel.

Responsibilities

• Own the eCommerce growth strategy and roadmap for new-prospect conversion and upsell.
• Define a personalization roadmap using behavioral, demographic, and transactional data.
• Build and optimize personalization campaigns and upsell workflows.
• Own CRO across homepage, product pages, cart, and checkout; reduce cart friction.
• Design and run A/B and multivariate tests; document results for scaling.
• Partner with Demand Gen and paid media to optimize landing pages and offers.
• Identify upsell opportunities within the base and craft in-product messaging.
• Monitor key metrics: CRO, cart abandonment, AOV, revenue/visitor, program lift.

Skills

Growth strategy

Personalization

CRO (conversion rate optimization)

A/B testing

Data analysis

Web analytics

MarTech stack

HubSpot/Salesforce familiarity

Tools

Google Analytics

Adobe Analytics

A/B testing platforms

Tag management systems

HTML/CSS basics

Job description

Ministry Brands seeks an eCommerce Growth & Personalization Manager to own the growth strategy from first visit to checkout and beyond. You will define personalization roadmaps, run testing to improve conversions, and collaborate with Demand Gen, Product Marketing, and Web teams to optimize acquisition and expansion as one connected commercial engine.

You’ll lead CRO across the funnel, design tests, and translate results into scalable improvements while partnering with cross-functional teams to