E‑Commerce Growth Analyst: Data-Driven Strategy & Optimization

Prestige Brands; Village of Tarrytown (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Prestige Consumer Healthcare is seeking an Ecommerce Business Analyst in New York to drive data-driven growth across our ecommerce channels. You will integrate data governance, performance analysis, and cross-functional coordination with Brand Marketing, Finance and Planning to optimize margin, conversion, and revenue.

The ideal candidate combines analytical rigor with entrepreneurial energy, strong storytelling with data, and the ability to manage multiple workstreams in a fast-paced

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business Administration, or a related field.
• 3-5 years of experience in e-commerce sales and marketing roles, with demonstrated success achieving sales targets.
• Strong understanding of e-commerce platforms, digital marketing channels, and online consumer behavior.
• Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders and drive alignment across teams.
• Demonstrated leadership abilities, with a track record of leading cross-functional teams and delivering results in a fast-paced, dynamic environment.
• Strong project management skills with ability to prioritize, multi-task, meet deadlines, and s

Responsibilities

• Analyze full-funnel ecommerce performance to identify margin drivers and performance gaps.
• Conduct deep-dive analysis on marketing performance, inventory, pricing, and promotions to improve sales and profitability.
• Apply learning to build recommendations that will optimize customer experience and conversions.
• Monitor and troubleshoot unauthorized seller patterns to ensure a seamless experience.
• Oversee product data accuracy, taxonomy, categorization, and variation strategy.
• Align digital marketing strategy—including national media, retail media, SEO, and promotions—with ecommerce priorities and revenue targets.
• Collaborate with brand and content teams to define site enhancements, support initiative prioritization, and validate post-launch impact with agreed upon KPI’s.
• Maintain and manage the product assortment, pricing strategy, promotional calendar, and digital merchandising plans.
• Develop and optimize data sets to inform and optimize revenue, margin, and growth targets.
• Track ecommerce performance, with accountability for conversion, traffic, AOV, LTV, and customer retention metrics.
• Monitor competitive landscape, industry benchmarks, market trends, and customer insights to guide business decisions.
• Support Marketing, Planning, and Finance teams to deliver on ecommerce goals with both planned and ad hoc research and reporting projects.
• Manage budgets, invoice processing, and accruals.

Skills

Analytical

Data governance

Cross-functional collaboration

Communication

Leadership

Project management

Detail-oriented

Education

Bachelor’s degree in Marketing or related field

Job description

Prestige Consumer Healthcare is seeking an Ecommerce Business Analyst in New York to drive data-driven growth across our ecommerce channels. You will integrate data governance, performance analysis, and cross-functional coordination with Brand Marketing, Finance and Planning to optimize margin, conversion, and revenue.

The ideal candidate combines analytical rigor with entrepreneurial energy, strong storytelling with data, and the ability to manage multiple workstreams in a fast-paced