Dynamics 365 CRM Admin - Marketing & Insights Specialist

LATICRETE International; Georgia; On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Tuition reimbursement

13 paid holidays plus vacation

Job summary

LATICRETE International is seeking a Dynamics 365 Administrator to configure, maintain, and optimize our CRM platform, focusing on Sales, Service, Marketing, and Customer Insights Journeys. You’ll work with Power Platform tools to enable integrations and data visualization, collaborating with cross‑functional teams.

The role requires 2+ years in Dynamics 365/CRM, certifications, and strong problem‑solving and communication skills. Travel ~10% and a fast-paced environment are expected.

Qualifications

• Bachelor’s degree in Information Technology, Computer Science, or related discipline required. Master’s degree preferred.
• Microsoft Dynamics 365 (CRM) Associate certification required, Expert certification preferred.
• Microsoft Power Platform Developer Associate certification strongly preferred.
• Minimum 2 years of hands‑on experience with Microsoft Dynamics365 or Salesforce.com CRM.
• Proficiency in the following CRM modules: Sales, Service, and Marketing.
• Strong understanding of CRM architecture, integration and customization.
• Strong knowledge of data integrity best practices. Ability to proactively identify, rectify and prevent quality issues.
• Experience with Power Automate, Power Apps (model‑driven and canvas), and Dataverse.
• Experience with PowerBI and Dynamics365 reporting and data visualization preferred.
• Working knowledge of CRM application security standards and best practices.
• Excellent problem‑solving and communication skills.
• Ability to work independently and collaboratively in a fast‑paced environment.
• Team Cooperation - maintain positive, cooperative attitude with all employees of LATICRETE and all customers.

Responsibilities

• CRM Administration & Customization: Configure and maintain Dynamics365 modules: Sales, Customer Service, and Marketing (Customer Insights Journeys).
• Maintain and improve customer-facing Power Pages / Power Apps portals.
• Customize entities, workflows, forms, and dashboards to meet business requirements.
• Manage user roles, permissions, and security settings.
• Monitor system performance and troubleshoot issues.
• Integration & Reporting: Utilize Power Platform tools (Power Automate, Power Apps) for system integration, custom workflow development and automation.
• Support data integration between Dynamics365 Dataverse and other enterprise systems.
• Assist BI team in developing PowerBI reports and dashboards to support CRM business intelligence needs.
• Collaboration & Support: Work with stakeholders and technical leadership to gather requirements and translate them into technical solutions.
• Maintain and abide by corporate CRM change-management process.
• Act as primary end-user support professional for Marketing group.
• Provide training and documentation for end-users.
• Collaborate with IT and business teams to ensure CRM alignment with organizational goals and enterprise architecture standards.

Skills

Dynamics 365

CRM integration

Power Platform

Power Automate

Power Apps

Dataverse

PowerBI

CRM security

Problem solving

Team collaboration

Education

Bachelor’s degree in IT/CS

Microsoft Dynamics 365 Associate certification

Microsoft Power Platform Developer Associate certification

Job description

LATICRETE International is seeking a Dynamics 365 Administrator to configure, maintain, and optimize our CRM platform, focusing on Sales, Service, Marketing, and Customer Insights Journeys. You’ll work with Power Platform tools to enable integrations and data visualization, collaborating with cross‑functional teams.

The role requires 2+ years in Dynamics 365/CRM, certifications, and strong problem‑solving and communication skills. Travel ~10% and a fast-paced environment are expected.