DTC Paid Media Leader: Meta, Google, TikTok & Amazon

Aprés Nail, Inc.; California; On-site; USD 90,000 - 150,000; Full time

Job summary

Aprés Nail, Inc. is seeking a hands-on Paid Media Manager to own performance across Meta, Google, TikTok, and Amazon for its DTC website and new TikTok Shop initiatives. You will balance budgets, test creative assets, and drive revenue growth.

The role requires 4+ years of paid media experience in a DTC or consumer brand, strong analytics, and proficiency with Shopify, GA4, and attribution modeling to optimize blended MER and CAC.

Qualifications

• 4+ years in paid media for a DTC or consumer brand.
• Hands-on ownership of Google, Meta, TikTok or Amazon Ads.
• Managed annual spend with revenue and margin results.
• Strong grasp of attribution, blended MER, and incrementality testing.
• Experience with Shopify, GA4, Google Merchant Center, and pixel or server-side tracking.
• Ability to brief creative on hook, offer, and format.
• Advanced Excel or Google Sheets.

Responsibilities

• Own Meta, Google, TikTok, and Amazon paid media campaigns with direct ownership.
• Budget management, monthly allocations, and weekly reforecasts; provide reporting to Sales Director.
• Set up attribution, MER tracking, and incrementality tests; optimize campaigns accordingly.
• Coordinate with creative teams to brief on hooks, offers, and formats.

Skills

Paid media ownership

Analytics

Excel/Sheets

Ad platform optimization

Tools

Shopify

GA4

Google Merchant Center

Pixel tracking

Server-side tagging

Job description

Aprés Nail, Inc. is seeking a hands-on Paid Media Manager to own performance across Meta, Google, TikTok, and Amazon for its DTC website and new TikTok Shop initiatives. You will balance budgets, test creative assets, and drive revenue growth.

The role requires 4+ years of paid media experience in a DTC or consumer brand, strong analytics, and proficiency with Shopify, GA4, and attribution modeling to optimize blended MER and CAC.