Growth-Focused Paid Media Lead: TikTok Shop & Meta

Pet Honesty; Austin (TX); Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Pet Honesty is seeking a driven Paid Media role to own its Meta and TikTok Shop strategy. The successful candidate will manage campaigns daily, optimize spend across channels, and collaborate with affiliate/creator teams to scale performance.

The role emphasizes incrementality, data-driven decisions, and cross-channel impact on revenue. Responsibilities include planning, budgeting, testing, and reporting to leadership, with a focus on driving incremental revenue across Amazon, TikTok Shop, and

Qualifikationen

• 3+ years hands-on paid media management across marketplaces and retail
• Recent ownership of Meta ad accounts and direct campaign execution
• Experience with TikTok Shop GMV spend and boosting
• Hands-on use of Meta Pixel and Conversions API
• Comfort with incrementality testing and data-driven optimization
• Creative thinker who translates performance data into briefs and creative

Aufgaben

• Build and own annual and quarterly paid media plan across channels and storefronts
• Allocate and optimize budget for incremental results
• Own Meta and TikTok Shop spend, boosting, and Spark Ads
• Test new channels after proving concept on current platforms
• Coordinate with Brand Marketing to align messaging and strategy
• Partner with affiliate/creator engine to scale paid content and ensure rights
• Maintain clean pixels and conversion signals across platforms
• Measure impact of paid social on multi-channel revenue and provide weekly/monthly reports

Kenntnisse

Meta ads

TikTok Shop

TikTok ads

GTI/GA360 (data-driven)

Creative testing

Budget planning

Tools

Meta Pixel

Conversions API

Jobbeschreibung

Pet Honesty is seeking a driven Paid Media role to own its Meta and TikTok Shop strategy. The successful candidate will manage campaigns daily, optimize spend across channels, and collaborate with affiliate/creator teams to scale performance.

The role emphasizes incrementality, data-driven decisions, and cross-channel impact on revenue. Responsibilities include planning, budgeting, testing, and reporting to leadership, with a focus on driving incremental revenue across Amazon, TikTok Shop, and