Paid Performance Specialist (Google, Meta, TikTok & Amazon Ads)

Aprés Nail, Inc.; California; On-site; USD 90,000 - 150,000; Full time

Job summary

Aprés Nail, Inc. is expanding its digital marketing team and seeking a Paid Performance Specialist to own paid acquisition across Meta, Google, TikTok, and Amazon Ads.

You will drive growth for the brand’s website and TikTok Shop, targeting a $5M 2027 DTC + marketplace plan with tight attribution and reporting standards. Responsibilities include managing budgets, testing creatives, ensuring pixel accuracy, and optimizing campaigns across channels.

Qualifications

• 4+ years in paid media for a DTC or consumer brand.
• Hands-on ownership of Google, Meta, TikTok, or Amazon Ads (at least three).
• Experience managing $300K+ annual spend with revenue/margin impact.
• Strong grasp of attribution limits, blended MER, and incrementality testing.
• Experience with Shopify, GA4, Merchant Center, and pixel/server-side tracking.

Responsibilities

• Own paid acquisition across Meta, Google, TikTok and Amazon for brand site and TikTok Shop.
• Manage monthly budget and provide weekly reforecasting and performance reporting.
• Optimize campaigns across channels, testing creative and formats to improve ROAS.
• Protect branded search and grow non-brand terms while balancing ACoS/TACoS.
• Coordinate with Sales Director and external partners, maintain tracking standards.

Skills

Paid media management

Cross-channel advertising

Data-driven optimization

Excel/Google Sheets

GA4 / pixel tracking

Tools

Shopify

GA4

Google Merchant Center

Pixel tracking / server-side

Triple Whale / Northbeam

Job description

Paid Performance Specialist (Google, Meta, TikTok & Amazon Ads)

Aprés Nail has innovated the nail market as the creator of Gel-X. Our mission is to improve nail industry standards and the lives of nail artists by providing innovative products that help both them and their services thrive. Our nails are seen everywhere, from the Met Gala to the Oscars to your local nail salon. The Gel-X revolution is real, and we're looking for our next great team member!

We’re also launching a new brand, and we’re looking for our next great team member to help bring it to life.

Own paid acquisition across Meta, Google, TikTok, and Amazon for the brand’s website and TikTok Shop, working toward the $5M 2027 DTC + marketplace plan.

Responsibilities

• Meta: Prospecting and retargeting, Advantage+ Shopping, weekly UGC and creator creative testing, pixel and Conversions API accuracy
• Google: Search, Shopping, Performance Max, YouTube, and Demand Gen; Merchant Center feed; protect branded search and grow non-brand category terms
• TikTok: In-feed, Spark Ads, and GMV Max for the site and TikTok Shop; scale top organic and affiliate content; Pixel and Events API
• Amazon: Sponsored Products, Brands, Display, and DSP; balance ACoS and TACoS against organic rank goals; launches, Prime Day, and BFCM
• Emerging channels: Test Pinterest, Snapchat, Reddit, Walmart Connect, CTV, and affiliate networks; decide when to scale or cut
• Budget and reporting: Monthly channel allocation, weekly reforecast, blended MER, new-customer CAC, contribution margin, UTM and GA4 standards, incrementality tests, agency oversight, and a weekly report to the Sales Director

Success metrics: Ad-supported revenue, blended MER, new-customer CAC, Amazon TACoS, monthly budget pacing, creative concepts tested and win rate, and tracking accuracy (pixel, CAPI, and GA4 matching backend orders).

Required

• 4+ years in paid media for a DTC or consumer brand, with hands-on ownership of at least three of: Google, Meta, TikTok, Amazon Ads
• Managed $300K+ in annual spend with results tied to revenue and margin
• Strong grasp of attribution limits, blended MER, and incrementality testing
• Experience with Shopify, GA4, Google Merchant Center, and pixel or server-side tracking
• Quickly judges ad concepts on hook, offer, and format, and can brief creative
• Advanced Excel or Google Sheets

Nice to have: Beauty or cosmetics experience; launching a brand from zero; Amazon DSP, Pinterest, Snapchat, or Walmart Connect; Triple Whale or Northbeam; Google, Meta, or Amazon certifications