Paid Media Specialist

Aprés Nail, Inc.; California; On-site; USD 90,000 - 150,000; Full time

Job summary

Aprés Nail, Inc. is seeking a hands-on Paid Media Manager to own performance across Meta, Google, TikTok, and Amazon for its DTC website and new TikTok Shop initiatives. You will balance budgets, test creative assets, and drive revenue growth.

The role requires 4+ years of paid media experience in a DTC or consumer brand, strong analytics, and proficiency with Shopify, GA4, and attribution modeling to optimize blended MER and CAC.

Qualifications

• 4+ years in paid media for a DTC or consumer brand.
• Hands-on ownership of Google, Meta, TikTok or Amazon Ads.
• Managed annual spend with revenue and margin results.
• Strong grasp of attribution, blended MER, and incrementality testing.
• Experience with Shopify, GA4, Google Merchant Center, and pixel or server-side tracking.
• Ability to brief creative on hook, offer, and format.
• Advanced Excel or Google Sheets.

Responsibilities

• Own Meta, Google, TikTok, and Amazon paid media campaigns with direct ownership.
• Budget management, monthly allocations, and weekly reforecasts; provide reporting to Sales Director.
• Set up attribution, MER tracking, and incrementality tests; optimize campaigns accordingly.
• Coordinate with creative teams to brief on hooks, offers, and formats.

Skills

Paid media ownership

Analytics

Excel/Sheets

Ad platform optimization

Tools

Shopify

GA4

Google Merchant Center

Pixel tracking

Server-side tagging

Job description

Own paid acquisition across Meta, Google, TikTok, and Amazon for the brand’s website and TikTok Shop, working toward the $5M 2027 DTC + marketplace plan.

Responsibilities

• Meta: Prospecting and retargeting, Advantage+ Shopping, weekly UGC and creator creative testing, pixel and Conversions API accuracy
• Google: Search, Shopping, Performance Max, YouTube, and Demand Gen; Merchant Center feed; protect branded search and grow non-brand category terms
• TikTok: In-feed, Spark Ads, and GMV Max for the site and TikTok Shop; scale top organic and affiliate content; Pixel and Events API
• Amazon: Sponsored Products, Brands, Display, and DSP; balance ACoS and TACoS against organic rank goals; launches, Prime Day, and BFCM
• Emerging channels: Test Pinterest, Snapchat, Reddit, Walmart Connect, CTV, and affiliate networks; decide when to scale or cut
• Budget and reporting: Monthly channel allocation, weekly reforecast, blended MER, new-customer CAC, contribution margin, UTM and GA4 standards, incrementality tests, agency oversight, and a weekly report to the Sales Director

Success metrics: Ad-supported revenue, blended MER, new-customer CAC, Amazon TACoS, monthly budget pacing, creative concepts tested and win rate, and tracking accuracy (pixel, CAPI, and GA4 matching backend orders).

Required

• 4+ years in paid media for a DTC or consumer brand, with hands-on ownership of Google, Meta, TikTok or Amazon Ads
• Managed annual spend with results tied to revenue and margin
• Strong grasp of attribution limits, blended MER, and incrementality testing
• Experience with Shopify, GA4, Google Merchant Center, and pixel or server-side tracking
• Quickly judges ad concepts on hook, offer, and format, and can brief creative
• Advanced Excel or Google Sheets

Nice to have: Beauty or cosmetics experience; launching a brand from zero; Amazon DSP, Pinterest, Snapchat, or Walmart Connect; Triple Whale or Northbeam; Google, Meta, or Amazon certifications