Remote Media Buyer for DTC Ads & Growth

Paired; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Paired is seeking a remote US-based paid social specialist to own day-to-day paid ad accounts, launching tests, managing budgets, and scaling winners. You will analyze ROAS, CPA, AOV and contribution margin while collaborating with the creative team.

The ideal candidate has 2+ years of running paid social for DTC brands, experience with Google Ads, and familiarity with attribution tools; strong numeracy and clear communication are essential.

Qualifications

• 2+ years running paid social for DTC ecommerce brands.
• Experience managing meaningful monthly ad spend.
• Strong with numbers and able to determine customer cost.
• Understanding of creative impact on performance.
• Clear written communication.
• Google Ads experience alongside paid social.
• Familiarity with attribution tools like Triple Whale or Northbeam.
• Experience with Shopify and the full funnel beyond ads.

Responsibilities

• Manage Meta and TikTok ad accounts day to day: campaign structure, budgets and bidding.
• Launch new creative into test campaigns and read results.
• Scale winners and cut losers after a fair test.
• Monitor ROAS, CPA, AOV and contribution margin, not just platform metrics.
• Work with the creative team on what to test next.
• Report on performance regularly and clearly.

Skills

Paid social advertising

Budget management

Data analysis

Strong numerical skills

Clear written communication

Google Ads experience

Test-and-learn mindset

Tools

Google Ads

Triple Whale

Northbeam

Shopify

Job description

Paired is seeking a remote US-based paid social specialist to own day-to-day paid ad accounts, launching tests, managing budgets, and scaling winners. You will analyze ROAS, CPA, AOV and contribution margin while collaborating with the creative team.

The ideal candidate has 2+ years of running paid social for DTC brands, experience with Google Ads, and familiarity with attribution tools; strong numeracy and clear communication are essential.