Incremental Growth: Paid Media & Creative Lead

Creative Alignments; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) with match

Unlimited PTO

Wellness allowance

Short-term and long-term disability & 

AD&D coverage

Marketplace discount

Parental leave

Job summary

Pet Honesty is seeking a Paid Creative & Media Manager to own paid strategy on Meta and TikTok, including TikTok Shop. You will build campaigns, analyze results, and translate learnings into new creative that drives incremental revenue across Amazon, TikTok Shop, Chewy, DTC and retail.

Reporting to the Chief Growth and Brand Marketing Officer, you will manage pixels, testing, and ensure alignment with brand goals while scaling winning work across platforms.

Qualifications

• 3+ years hands-on paid media management.
• Proven ownership of Meta ad accounts.
• Hands-on TikTok Shop GMV spend and boosting.
• Experience with Meta Pixel, Conversions API and signal quality.
• Experience with incrementality testing (geo-holdouts, conversion lift).

Responsibilities

• Build and own the paid media plan across channels and budgets.
• Optimize Meta and TikTok performance and experiment with creative.
• Lead creative testing roadmap and brief in-house team.
• Translate creator/affiliate content into paid social assets.
• Ensure pixel health and attribution tagging across platforms.
• Report incremental revenue and blended metrics to leadership.
• Collaborate with Brand Marketing, Retail and BI teams.

Skills

Meta ads

TikTok ads

Paid media

Data-driven

Tools

Meta Ads Manager

TikTok Ads Manager

Conversions API

Pixel

Amazon Attribution

Job description

Pet Honesty is seeking a Paid Creative & Media Manager to own paid strategy on Meta and TikTok, including TikTok Shop. You will build campaigns, analyze results, and translate learnings into new creative that drives incremental revenue across Amazon, TikTok Shop, Chewy, DTC and retail.

Reporting to the Chief Growth and Brand Marketing Officer, you will manage pixels, testing, and ensure alignment with brand goals while scaling winning work across platforms.