Director of DTC Growth

R2 Global; United States; On-site; USD 150,000 - 200,000; Full time

Job summary

R2 Global is seeking a Director of DTC Growth to lead the company’s eCommerce strategy across Shopify, overseeing operations from store management to analytics, subscriptions, and customer experience.

You will build a high-performing team, drive revenue growth, optimize conversions, and align ecommerce goals with overall business objectives, leveraging Google Analytics, SEO, and paid/organic channels.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 10+ years of progressive experience in eCommerce, with at least 5 years in a senior leadership role.
• Expert knowledge of DTC platforms from scratch, particularly on Shopify.
• Experience launching subscription programmes.
• Strong understanding of digital marketing, UX/UI, analytics, and omnichannel commerce.
• Excellent leadership, project management, and communication skills.

Responsibilities

• Develop and execute a comprehensive eCommerce strategy to drive revenue growth, customer acquisition, retention, and profitability.
• Lead digital initiatives that enhance the brand’s online presence and customer journey.
• Collaborate with executive leadership to align eCommerce goals with broader business objectives.

Skills

eCommerce leadership

Shopify

Digital marketing

A/B testing

Analytics

UX/UI

Team leadership

Education

Bachelor’s in Marketing or related

MBA preferred

Tools

Shopify Analytics

Google Analytics

SEO tools

Job description

Department: Marketing / Digital Commerce

Reports To: Chief Commercial Officer

Position Summary

The Director of DTC Growth is responsible for driving the company’s eCommerce strategy, growth, and performance across Shopify. This role oversees the end-to-end eCommerce operations, including Shopify management, digital marketing, conversion optimization, subscriptions, analytics, and customer experience.

Key Responsibilities

Strategic Leadership:

• Develop and execute a comprehensive eCommerce strategy to drive revenue growth, customer acquisition, retention, and profitability.
• Lead digital initiatives that enhance the brand’s online presence and customer journey.
• Collaborate with executive leadership to align eCommerce goals with broader business objectives.

Marketing & Conversion Optimization

• Drive paid and organic traffic through SEO, SEM, email, social media, and affiliate channels.
• Oversee A/B testing, personalization, and conversion rate optimization strategies.
• Utilize analytics tools (Google Analytics, Shopify Analytics, etc.) to measure KPIs and inform data-driven decisions.
• Build and lead a high-performing eCommerce team, including digital marketing, content, and operations staff.
• Foster a culture of innovation, collaboration, and accountability.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of progressive experience in eCommerce, with at least 5 years in a senior leadership role
• Expert knowledge of DTC platforms from scratch, particularly on Shopify.
• Experience launching subscription programmes.
• Strong understanding of digital marketing, UX/UI, analytics, and omnichannel commerce.
• Excellent leadership, project management, and communication skills.
• Salary from $150,000 - $200,000 for the right candidate.