eCommerce Growth Director - DTC P&L, Hybrid

minnow; Charleston (SC); Hybrid; USD 140,000 - 210,000; Full time

Job summary

minnow is seeking a Director of eCommerce to own the digital flagship and the P&L behind it. This player-coach role leads a small team and partners with the COO and leadership to set strategy, drive profitable growth, and deliver an exceptional customer experience in a high-growth DTC environment.

You will manage Shopify Plus, analytics, and day-to-day operations while building a performance culture, forecasting the eCommerce business, and aligning cross-functional partners in marketing, design,

Qualifications

• 7–10 years of strategic direct-to-consumer marketing experience with hands-on ownership of online channels.
• Proven ability to own a digital P&L and hit revenue and margin targets.
• Experience building and leading small teams and managing digital partners/agencies.

Responsibilities

• Own the eCommerce P&L end to end and be accountable for revenue and margin.
• Set strategic direction for minnow’s digital business with leadership:**
• Lead end-to-end website strategy and day-to-day operational execution.
• Manage relationships with web developers and agencies and ensure results.

Skills

eCommerce strategy

Leadership

Analytical thinking

Data-driven decision making

P&L ownership

Team building

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Shopify Plus

Web analytics tools

Job description

minnow is seeking a Director of eCommerce to own the digital flagship and the P&L behind it. This player-coach role leads a small team and partners with the COO and leadership to set strategy, drive profitable growth, and deliver an exceptional customer experience in a high-growth DTC environment.

You will manage Shopify Plus, analytics, and day-to-day operations while building a performance culture, forecasting the eCommerce business, and aligning cross-functional partners in marketing, design,