DTC Ecommerce Leader — Launch & Scale

R2 Global; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

R2 Global is seeking a proven ecommerce leader to launch and scale its direct-to-consumer channel. You’ll own the DTC P&L, drive revenue growth, and ensure profitability within strategy, budget, and pricing guardrails set by senior leadership.

You’ll partner with design, sourcing, supply chain, and customer service to keep DTC complementary to wholesale and marketplace partners while building a robust reporting foundation and a high-performance DTC team.

Qualifications

• 10+ years in ecommerce and digital marketing.
• 5+ years leading a DTC business with P&L accountability.
• Hands-on paid media management including Meta and Google.
• Strong command of Shopify and merchandising & conversion optimization.
• Lifecycle marketing experience and retention programs.
• Analytical depth: margin economics, cohort analysis, and LTV modeling.

Responsibilities

• Launch and operate the branded ecommerce storefront across the portfolio, and own its P&L.
• Run paid acquisition across Meta, Google, TikTok, and other channels, in-house or with agencies.
• Improve conversion across the site through merchandising, product pages, and a structured testing program.
• Build email, SMS, and loyalty programs that grow repeat purchase and CLV.
• Set DTC pricing and assortment in coordination with wholesale and marketplace teams.
• Plan the promotional calendar and obtain leadership sign-off for spend beyond thresholds.
• Build the reporting foundation (CAC, LTV, AOV, conversion, contribution margin) and present results monthly.
• Partner with operations on demand planning, fulfillment, shipping costs, and returns.
• Develop DTC-exclusive products and content with design and product development.
• Open a B2B ordering experience on the site and lead the DTC team and partners.

Skills

DTC leadership

Paid media management

Shopify/commerce platform

Lifecycle marketing

Analytics & LTV modeling

P&L ownership

Education

Bachelor’s degree in marketing or business

MBA (preferred)

Tools

Shopify

Meta Ads Manager

Google Ads

Klaviyo

Job description

R2 Global is seeking a proven ecommerce leader to launch and scale its direct-to-consumer channel. You’ll own the DTC P&L, drive revenue growth, and ensure profitability within strategy, budget, and pricing guardrails set by senior leadership.

You’ll partner with design, sourcing, supply chain, and customer service to keep DTC complementary to wholesale and marketplace partners while building a robust reporting foundation and a high-performance DTC team.