Director, Web Experience Design & Growth

Cengage Group; Boise (ID); Remote; USD 138,000 - 200,000; Full time

Job summary

Cengage is seeking a Director of Web Experience Design to shape the vision and strategy for our web ecosystem, delivering modern, customer-focused experiences across products and services.

You will lead a high-performing design team, drive experimentation and optimization, and ensure accessible, engaging digital experiences that move customers from discovery to purchase. A portfolio is required for consideration.

Qualifications

• Senior Web Experience Design role with 3+ years of people management experience leading and developing high-performing design teams.
• Experience with ecommerce, growth, conversion optimization, or other transactional digital experiences.
• Deep expertise in UX and UI design principles, human-centered design methodologies, interaction and visual design, information architecture, accessibility, responsive design, research-informed practices, and modern digital design processes.
• Exceptional collaboration and communication skills, with the ability to influence senior leaders, align cross-functional teams, articulate a compelling experience vision, and connect design decisions to customer and business outcomes.
• A portfolio is required to be considered for this position.

Responsibilities

• Set the vision for Cengage’s web experience, establishing a clear UX/UI strategy for how our websites help customers discover, understand, evaluate, purchase, and engage with Cengage products and services.
• Make experimentation central to how we design, partnering with Product, Marketing, Analytics, and Engineering to develop hypotheses, rapidly prototype ideas, run A/B and multivariate tests.
• Advance ecommerce and conversion experiences, continually improving high-value conversion moments.
• Design across the full customer journey, creating coherent experiences across acquisition, exploration, consideration, purchase, onboarding, and engagement.
• Use data to identify and prioritize opportunities, combining qualitative research with behavioral analytics and conversion metrics.
• Build a culture of continuous optimization, moving beyond one-time redesigns toward an iterative model of measurement and learning.
• Stay ahead of evolving web practices, including AI-enabled experiences, personalization, accessibility, and new design/development technologies.
• Develop outstanding talent by coaching and mentoring designers, strengthening UX and UI craft, and preparing future design leaders.

Skills

Web design leadership

Ecommerce optimization

UX/UI principles

Cross-functional collaboration

Portfolio required

Job description

Cengage is seeking a Director of Web Experience Design to shape the vision and strategy for our web ecosystem, delivering modern, customer-focused experiences across products and services.

You will lead a high-performing design team, drive experimentation and optimization, and ensure accessible, engaging digital experiences that move customers from discovery to purchase. A portfolio is required for consideration.