Director of Web Experience Design — Remote & Ecommerce Growth

Cengage Group; Columbia (SC); Remote; USD 138,000 - 200,000; Full time

Job summary

Cengage Group in the United States seeks a Director, Web Experience Design to shape the vision and strategy for our web ecosystem, creating modern experiences that help customers discover, evaluate, purchase, and engage with our products.

You will lead and mentor a high-performing design team, partner with Product, Marketing, Analytics and Engineering to test ideas, optimize conversion, and drive measurable business impact across the customer journey.

Qualifications

• Proven experience in a senior Web Experience Design role, including 3+ years of people management experience leading and developing high-performing design teams.
• Strong experience with ecommerce, growth, conversion optimization, or other transactional digital experiences, with an understanding of how design influences customer behavior and business performance.
• Deep expertise in UX and UI design principles, human-centered design methodologies, interaction and visual design, information architecture, accessibility, responsive design, research-informed practices, and modern digital design processes.
• Exceptional collaboration and communication skills, with the ability to influence senior leaders, align cross-functional teams, articulate a compelling experience vision, and connect design decisions to customer and business outcomes.
• A portfolio is required to be considered for this position.

Responsibilities

• Set the vision for Cengage’s web experience, establishing a clear UX/UI strategy for how our websites help customers discover, understand, evaluate, purchase, and engage with Cengage products and services.
• Make experimentation central to how we design, partnering with Product, Marketing, Analytics, and Engineering to develop hypotheses, rapidly prototype ideas, run A/B and multivariate tests.
• Advance ecommerce and conversion experiences, continually improving and other high-value conversion moments.
• Design across the full customer journey, creating coherent experiences across acquisition, exploration, consideration, purchase, onboarding, and engagement.
• Use data to identify and prioritize opportunities, combining qualitative research with behavioral analytics, funnel performance, experimentation results, conversion metrics, and other signals.
• Build a culture of continuous optimization, moving beyond one-time redesigns toward an iterative model in which experiences are continually measured, tested, learned from, and improved.
• Stay ahead of evolving web and design practices, including AI-enabled experiences, personalization, emerging interaction patterns, ecommerce innovation, experimentation methods, accessibility, and new design and development technologies.
• Develop outstanding talent by coaching and mentoring designers, strengthening UX and UI craft, building commercial and analytical fluency, developing future design leaders, and creating an environment where teams can do their best work.

Skills

Web Experience Design

Leadership

Ecommerce

Conversion optimization

UX/UI design

Cross-functional

Communication

Job description

Cengage Group in the United States seeks a Director, Web Experience Design to shape the vision and strategy for our web ecosystem, creating modern experiences that help customers discover, evaluate, purchase, and engage with our products.

You will lead and mentor a high-performing design team, partner with Product, Marketing, Analytics and Engineering to test ideas, optimize conversion, and drive measurable business impact across the customer journey.