Director of Web Experience & Conversion

Cengage Group

Burlington (VT)

Remote

USD 138,000 - 200,000

Full time

14 days+

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Job summary

Cengage is seeking a Director of Web Experience Design to shape the vision and strategy for our web ecosystem, leading a design team to craft experiences that help customers discover, evaluate, purchase and engage with our products.

You will mentor designers, drive experimentation, optimize ecommerce, and align design decisions with business goals, staying ahead of accessibility and AI-enabled trends in a dynamic edtech environment.

Qualifications

Proven experience in a senior Web Experience Design role, including 3+ years of people management experience leading and developing high-performing design teams.
Strong experience with ecommerce, growth, conversion optimization, or other transactional digital experiences, with an understanding of how design influences customer behavior and business performance.
Deep expertise in UX and UI design principles, human-centered design methodologies, interaction and visual design, information architecture, accessibility, responsive design, research-informed practices, and modern digital design processes.
Exceptional collaboration and communication skills, with the ability to influence senior leaders, align cross-functional teams, articulate a compelling experience vision, and connect design decisions to customer and business outcomes.
A portfolio is required to be considered for this position.

Responsibilities

Set the vision for Cengage’s web experience, establishing a clear UX/UI strategy for how our websites help customers discover, understand, evaluate, purchase, and engage with Cengage products and services.
Make experimentation central to how we design, partnering with Product, Marketing, Analytics, and Engineering to develop hypotheses, rapidly prototype ideas, run A/B and multivariate tests.
Advance ecommerce and conversion experiences, continually improving and other high-value conversion moments.
Design across the full customer journey, creating coherent experiences across acquisition, exploration, consideration, purchase, onboarding, and engagement.
Use data to identify and prioritize opportunities, combining qualitative research with behavioral analytics, funnel performance, experimentation results, conversion metrics, and other signals.
Build a culture of continuous optimization, moving beyond one-time redesigns toward an iterative model in which experiences are continually measured, tested, learned from, and improved.
Stay ahead of evolving web and design practices, including AI-enabled experiences, personalization, emerging interaction patterns, ecommerce innovation, experimentation methods, accessibility, and new design and development technologies.
Develop outstanding talent by coaching and mentoring designers, strengthening UX and UI craft, building commercial and analytical fluency, developing future design leaders, and creating an environment where teams can do their best work.