Director of Paid Search & AI-Driven Growth

Publicis Groupe; Georgia; On-site; USD 121,000 - 166,000; Full time

Benefits offered by this job

Paid Family Care

Adoption, Surrogacy & FertilitySupport

Pet adoption support

Health/Wellness reimbursements

Tuition Assistance

Flexible time off

Job summary

Razorfish in the United States seeks a Director of Search Marketing to lead innovative search strategies, oversee cross-team collaboration, and drive campaign performance with AI-enabled approaches. You will develop frameworks, deliver analytics, and guide the team to achieve excellent results while integrating standard methodologies.

The role emphasizes leadership of 5–10 supervisors and managers, strategic client relationships, and ongoing training to elevate digital marketing capabilities

Qualifications

• 7+ years of experience in Search Engine Marketing (SEM) with a proven track record of successful strategy execution and results.
• 3+ years of supervisory experience, demonstrating effective team management, mentorship, and leadership.
• Advanced hands-on knowledge of SA360, Google Ads, Google Shopping, and Performance Max, including architecture, bidding, budgeting, optimization, troubleshooting, and measurement.
• Connect paid search strategy to the full retail customer journey with ecommerce demand, promotions, seasonality, Local Inventory Ads, and online-to-offline measurement.
• Experience supporting a home improvement or high-consideration retail client with a large SKU assortment is a plus.
• Strong client-service orientation and ability to translate client needs into actionable solutions.
• Exceptional communication skills for presenting concepts to executives and teams.
• Comprehensive understanding of digital marketing strategies, including organic search, display, app, and social, harmonized with search marketing.
• Proficiency in analytics tools, Python, AI tech, and Excel.
• Innovation mindset with emerging technologies to boost performance and efficiency.
• Strategic thinker with plans aligned to client objectives and market trends.
• Experience in business development and expanding service offerings.
• Commitment to training and knowledge-sharing to boost team performance.

Responsibilities

• Strategic Oversight: Lead comprehensive search strategies aligned with client objectives and integrate across digital marketing services and AI.
• Performance Management: Monitor and analyze campaign performance; provide insights to improve ROI.
• Quality Assurance: Ensure compliance with risk management and QA protocols using RACI to maintain campaign integrity.
• Innovation Leadership: Foster experimentation and develop Next Practice standards in search marketing.
• Strategy Development: Guide creation of strategic plans and testing frameworks reflecting industry standards.
• Trend Analysis: Stay updated on digital marketing trends and produce thought leadership content.
• Client Relationship Development: Build strong relationships with clients and deliver tailored solutions.
• Cross-Functional Collaboration: Work with media, creative, and analytics teams for cohesive strategies.
• Business Development: Identify growth opportunities within accounts and craft expansion proposals.
• Team Development: Mentor 5–10 Search Supervisors and Managers; support professional growth.
• High-Performing Culture: Promote accountability and excellence in client service.
• Training Facilitation: Lead internal training to enhance team capabilities.
• Agency Leadership Contribution: Participate in management training and cross-department initiatives.

Skills

SEM strategy

Team leadership

Analytics

Google Ads

SA360

Performance Max

Google Shopping

Python

AI technologies

Excel

Education

BA/BS or equivalent

Tools

SA360

Google Ads

Google Shopping

Performance Max

Python

Excel

Job description

Razorfish in the United States seeks a Director of Search Marketing to lead innovative search strategies, oversee cross-team collaboration, and drive campaign performance with AI-enabled approaches. You will develop frameworks, deliver analytics, and guide the team to achieve excellent results while integrating standard methodologies.

The role emphasizes leadership of 5–10 supervisors and managers, strategic client relationships, and ongoing training to elevate digital marketing capabilities