Director of Paid Search & AI-Driven Growth

Razorfish; Birmingham (MI); On-site; USD 121,000 - 166,000; Full time

Benefits offered by this job

Paid Family Care

Adoption assistance

Pet adoption support

Flexible working arrangements

Tuition Assistance

Paid time off

Work Your World program

Job summary

Razorfish is seeking a Director of Search Marketing to lead development of innovative search strategies aligned with client goals. You will oversee all search operations, foster collaboration across teams, and embrace AI technologies to optimize campaign performance.

You will guide strategic frameworks, deliver actionable analytics, and mentor a team of 5–10 Supervisors and Managers to achieve excellence, with a strong emphasis on client satisfaction and growth.

Qualifications

• 7+ years of experience in SEM with a proven track record.
• 3+ years of supervisory experience.
• Advanced hands-on knowledge of SA360, Google Ads, Google Shopping, and Performance Max.
• Connect paid search strategy to the full retail customer journey.
• Experience supporting a home improvement/retail client with a large SKU assortment.
• Strong client-service orientation and ability to translate client needs into actionable solutions.
• Exceptional communication skills for executives and internal teams.
• Understanding of digital marketing strategies and how search marketing harmonizes with other channels.
• Proficiency in analytics tools, Python, AI, and Excel.
• Knowledge of online campaign measurement methodologies for continual improvement.
• Innovative mindset leveraging emerging technologies.
• Strategic thinker capable of aligning plans with client objectives.
• Experience in business development and agency growth.
• Commitment to learning through training and knowledge-sharing.

Responsibilities

• Strategic Oversight: Lead search strategies aligned with client objectives and cross-service integration.
• Performance Management: Analyze campaigns and provide strategic ROI insights.
• Quality Assurance: Ensure campaign integrity per risk and QA protocols.
• Innovation Leadership: Promote experimentation and Next Practice standards.
• Strategy Development: Create strategic plans and testing frameworks.
• Trend Analysis: Stay ahead of digital marketing trends and share insights.
• Client Relationship Development: Build strong client partnerships and growth.
• Cross-Functional Collaboration: Work with media, creative, and analytics teams.
• Business Development: Identify growth opportunities within accounts.
• Team Development: Mentor 5-10 Supervisors and Managers for growth.
• High-Performing Culture: Foster accountability and excellence.
• Training Facilitation: Lead internal training to boost capabilities.
• Agency Leadership Contribution: Engage in management and cross-department initiatives.

Skills

Strategic thinking

Leadership

Analytics

Communication

Client relations

Cross-functional collaboration

Business development

Team development

Training leadership

Agency leadership

Education

BA/BS or equivalent experience

Tools

SA360

Google Ads

Google Shopping

Performance Max

Python

AI technologies

Microsoft Excel

Job description

Razorfish is seeking a Director of Search Marketing to lead development of innovative search strategies aligned with client goals. You will oversee all search operations, foster collaboration across teams, and embrace AI technologies to optimize campaign performance.

You will guide strategic frameworks, deliver actionable analytics, and mentor a team of 5–10 Supervisors and Managers to achieve excellence, with a strong emphasis on client satisfaction and growth.