Remote Paid Search Strategist: AI‑Driven Growth

Razorfish; Dallas (TX); On-site; USD 60,800 - 80,000; Full time

Benefits offered by this job

Paid family care

Adoption, surrogacy, fertility support

Pet adoption support

Wellness and reimbursements

Tuition assistance

Flexible time off

Matching gifts

Work Your World program

Employee resource groups

Job summary

Razorfish in the United States is seeking a Search Strategist to lead development of innovative paid search strategies for clients, collaborating with cross‑functional teams to drive ROI and adopt AI‑powered approaches.

You will conduct in‑depth research, track performance, mentor colleagues, and build relationships with publishers like Google and Bing while managing budgets and delivering insightful reports.

Qualifications

• Proficiency in analytics and reporting tools such as Google Analytics and Google Ads.
• Experience using AI technologies (LLMs) to improve campaigns; Python or similar languages.
• Strong understanding of SEO and how paid search integrates with overall digital marketing strategies.
• Excellent communication and interpersonal skills.
• Strong organizational skills and ability to manage multiple projects.
• Passion for industry trends and sharing knowledge.

Responsibilities

• Develop paid search strategies and optimize performance.
• Conduct keyword research, competitive analysis, and audience segmentation with AI tools.
• Track performance and generate insights in real time.
• Collaborate with creative, analytics, and strategy teams.
• Test alpha/beta features in paid search and apply best practices.
• Mentor junior team members and share learnings.
• Build relationships with publishers like Google and Bing.
• Manage budgets and forecasts to align with goals.
• Prepare reports and insights for clients and stakeholders.

Skills

Analytical skills

Communication skills

Multitasking

Industry trends

Learning mindset

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Google Ads

Large Language Models (LLMs)

Python

Job description

Razorfish in the United States is seeking a Search Strategist to lead development of innovative paid search strategies for clients, collaborating with cross‑functional teams to drive ROI and adopt AI‑powered approaches.

You will conduct in‑depth research, track performance, mentor colleagues, and build relationships with publishers like Google and Bing while managing budgets and delivering insightful reports.