Director, AI-Powered Paid Search Strategy

Razorfish; Atlanta (GA); On-site; USD 121,000 - 166,000; Full time

Benefits offered by this job

Paid family care

Adoption assistance

Pet adoption support

Tuition assistance

Flexible working arrangements

Work Your World program

Job summary

Razorfish is seeking a Director of Search Marketing to lead innovative search strategies, align client goals, and elevate our agency’s leadership in digital marketing. You will oversee search operations, foster collaboration across teams, and embrace AI technologies to optimize campaigns.

The role requires 7+ years in SEM, 3+ years of supervisory experience, deep SA360/Google Ads expertise, and strong client relationships. Mentoring a team of 5-10 and driving testing frameworks are key elements.

Qualifications

• 7+ years of experience in SEM with proven strategy execution and results.
• 3+ years of supervisory experience leading teams.
• Advanced hands-on knowledge of SA360, Google Ads, Shopping, and Performance Max.

Responsibilities

• Lead comprehensive search strategies aligned with client objectives and cross-service collaboration.
• Monitor campaign performance and provide insights to improve ROI.
• Ensure QA and risk management through documented processes.
• Foster a culture of experimentation and innovation in search marketing.
• Guide strategy development and testing frameworks reflecting industry standards.
• Stay ahead of digital marketing trends and contribute thought leadership.
• Cultivate strong client relationships and tailor solutions to drive growth.
• Collaborate with media, creative, and analytics teams for integrated strategies.
• Identify growth opportunities within accounts and craft strategic proposals.

Skills

SA360

Google Ads

Performance Max

Analytics

Python

AI

Excel

Communication

Leadership

Education

BA/BS or equivalent experience

Tools

GA360

SA360

Job description

Razorfish is seeking a Director of Search Marketing to lead innovative search strategies, align client goals, and elevate our agency’s leadership in digital marketing. You will oversee search operations, foster collaboration across teams, and embrace AI technologies to optimize campaigns.

The role requires 7+ years in SEM, 3+ years of supervisory experience, deep SA360/Google Ads expertise, and strong client relationships. Mentoring a team of 5-10 and driving testing frameworks are key elements.