Associate Director, AI-Driven Paid Search

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption assistance

Wellness reimbursements

Tuition assistance

Flexible time off

Matching gifts

Flexible work arrangements

Work Your World

Employee resource groups

Job summary

Razorfish in New York seeks an Associate Director of Search Marketing to elevate paid search into a strategic, AI-enabled practice. You will oversee a small team of Search Supervisors, Strategists, and Coordinators, shaping POVs, playbooks, and tests that drive client outcomes across digital channels.

You will lead development of innovative search strategies, manage client relationships, orchestrate AI-powered workflows, monitor performance, and collaborate with media, creative, and analytics

Qualifications

• 5+ years of experience in SEM and digital marketing.
• 1-2 years of supervisory or leadership experience.
• Advanced analytical skills for deriving actionable insights.
• Strong communication and interpersonal skills.
• Knowledge of integrated digital marketing including organic search, display, mobile, and social.
• Proficiency with Excel and analytics tools (Google Analytics, SA360, Google Ads, Bing Ads).

Responsibilities

• Lead development and execution of search strategies aligned with client goals.
• Manage client relationships and tailor search solutions.
• Develop AI-powered experiences for daily search operations.
• Monitor campaign performance and provide data-driven recommendations.
• Collaborate with media, creative, and analytics teams.
• Utilize analytics and AI tools to inform strategies.
• Create quarterly plans and testing frameworks.
• Ensure QA and risk management via RACI.
• Stay updated on industry trends and thought leadership.
• Identify growth opportunities with senior leadership.
• Develop training programs and mentor staff.
• Lead a team of 2-7 search professionals.
• Foster a collaborative, high-energy culture.
• Contribute to thought leadership with POVs and playbooks.
• Engage in cross-department collaboration.

Skills

SEM & digital marketing

Team leadership

Analytics

Communication

Integrated marketing

Excel

Google Analytics

SA360

Google Ads

Bing Ads

Python

LLMs

Client management

Strategic planning

Business development

Mentoring

Tools

Excel

Google Analytics

SA360

Google Ads

Bing Ads

Microsoft Office

Job description

Razorfish in New York seeks an Associate Director of Search Marketing to elevate paid search into a strategic, AI-enabled practice. You will oversee a small team of Search Supervisors, Strategists, and Coordinators, shaping POVs, playbooks, and tests that drive client outcomes across digital channels.

You will lead development of innovative search strategies, manage client relationships, orchestrate AI-powered workflows, monitor performance, and collaborate with media, creative, and analytics