Director of Enterprise Demand Gen & ABM — Pipeline Leader

Haus; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible PTO

Equity stake

Health insurance

WFH stipend

Office lunch

New parent leave

Job summary

Haus is seeking a Director of Demand Generation to own strategy and execution for enterprise pipeline. You will define target accounts, shape messaging, and build multi-touch programs with Sales and Product Marketing.

This hands-on role includes owning ICP, segmentation, data, and budgets across paid, content, email, events, and webinars. You’ll lead one direct report and collaborate with agencies to scale predictable enterprise demand.

Qualifications

• 6–10 years in Demand Generation with ownership of a pipeline.
• Experience building an ABM or enterprise demand motion from the ground up.
• Proven track record of generating enterprise pipeline in long, multi-stakeholder buying cycles.
• Experience defining an ICP and developing messaging for different audiences.
• Hands-on with intent signals and Demand Gen tooling.
• Strong understanding of paid acquisition and budget setting.

Responsibilities

• Own the enterprise demand strategy, including defining and prioritizing target accounts using market data, intent signals, AI, and other modern tools.
• Build and run account-based programs around enterprise pain points and expansion opportunities, with multi-touch campaigns designed for complex buying committees.
• Partner with Sales on account selection, campaign strategy, handoffs, and feedback loops, creating a rhythm between teams.
• Expand reach to new buying audiences, including analytics and data science leaders, and turn advocacy into repeatable demand.

Skills

Demand generation

ABM strategy

ICP development

Budget management

Sales collaboration

Analytics & attribution

Paid media strategy

Team leadership

Education

Bachelor's degree

MBA preferred

Tools

Salesforce

HubSpot

Marketo

Job description

Haus is seeking a Director of Demand Generation to own strategy and execution for enterprise pipeline. You will define target accounts, shape messaging, and build multi-touch programs with Sales and Product Marketing.

This hands-on role includes owning ICP, segmentation, data, and budgets across paid, content, email, events, and webinars. You’ll lead one direct report and collaborate with agencies to scale predictable enterprise demand.