Director, Enterprise Demand Gen & ABM

AlleyCorp; Boston (MA); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Rhino is hiring its first Director of Demand Generation to build and run the engine that drives net-new pipeline and reactivates existing leads. You’ll be judged on pipeline and revenue influenced, not activity metrics, in a long-cycle, technical sale environment.

The role is hands-on, with ownership of digital channels, ABM programs, and mid-funnel nurture. You’ll collaborate with BD, product marketing, and partners to translate positioning into campaigns and drive measurable growth.

Qualifications

• 5+ years of hands-on B2B demand generation in complex, long-cycle deals.
• Fluency with GenAI tools in marketing workflows (content, personalization, campaign ops).
• Experience across email, paid social/search, webinars, and ABM.
• Account-based marketing strategy and execution for enterprise buyers.

Responsibilities

• Own net-new demand across digital channels to build enterprise pipeline.
• Lead account-based programs with BD/sales on messaging and orchestration.
• Own mid-funnel nurture and lifecycle programs to move MQLs to sales-ready leads.
• Use GenAI to scale campaign production, personalization, and reporting.
• Partner with product marketing and cloud partners for co-marketing campaigns.
• Collaborate on funnel reporting and spend optimization with Revenue Ops.

Skills

Demand generation

GenAI tools

ABM marketing

Multi-channel marketing

Content personalization

Tools

HubSpot

Marketing automation

Job description

Rhino is hiring its first Director of Demand Generation to build and run the engine that drives net-new pipeline and reactivates existing leads. You’ll be judged on pipeline and revenue influenced, not activity metrics, in a long-cycle, technical sale environment.

The role is hands-on, with ownership of digital channels, ABM programs, and mid-funnel nurture. You’ll collaborate with BD, product marketing, and partners to translate positioning into campaigns and drive measurable growth.