Head of Demand Gen: Enterprise & PLG Growth (Remote)

Higgsfield; San Francisco (CA); À distance; USD 220 000 - 320 000; Plein temps

Avantages offerts par ce poste

Stock options

Health insurance

401(k) matching

Dental & vision insurance

Résumé du poste

Higgsfield AI is seeking a Head of Demand Generation to build and scale our global demand engine. This senior leader will own strategy and execution across digital channels, ABM, events, partnerships, and lifecycle marketing, aligning with Sales, Product Marketing, and RevOps.

You’ll drive pipeline across enterprise and PLG motions, optimize funnel performance, and lead cross-functional teams from ideation to execution.

Qualifications

• 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.
• Proven track record of building programs that generate measurable pipeline and revenue.
• Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.
• Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.
• Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI.
• Comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership.
• Hands-on operator who enjoys building from scratch while thinking strategically.

Responsabilités

• Develop and execute the demand generation strategy to drive qualified pipeline across enterprise and PLG motions.
• Build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support.
• Create scalable account-based marketing (ABM) programs targeting enterprise customers and strategic accounts.
• Optimize lead generation, conversion, and pipeline velocity across the entire funnel.
• Launch and iterate campaigns quickly using data-driven experimentation.
• Partner with Product Marketing to translate product launches, customer stories, and industry trends into high-performing campaigns.
• Collaborate with Growth Marketing to ensure cohesive messaging and customer journeys across self-serve and enterprise audiences.
• Support field marketing initiatives, executive events, and industry conferences.
• Define KPIs and build reporting around pipeline generation, attribution, CAC, conversion rates, and ROI.
• Partner with Revenue Operations to improve lead routing, scoring, attribution, and campaign measurement.
• Continuously test messaging, audiences, creative, and channels to maximize performance.
• Identify opportunities to automate and scale marketing operations.
• Work closely with Sales leadership to align campaigns with pipeline priorities and revenue goals.
• Partner with Customer Success to drive expansion and customer marketing initiatives.
• Help establish scalable demand generation processes as the company grows globally.

Connaissances

Demand generation

Growth marketing

ABM

Full-funnel marketing

Analytics & attribution

Cross-functional collaboration

Hands-on operator

Outils

HubSpot

Salesforce

Marketo

6sense

Clay

Google Ads

LinkedIn Campaign Manager

Description du poste

Higgsfield AI is seeking a Head of Demand Generation to build and scale our global demand engine. This senior leader will own strategy and execution across digital channels, ABM, events, partnerships, and lifecycle marketing, aligning with Sales, Product Marketing, and RevOps.

You’ll drive pipeline across enterprise and PLG motions, optimize funnel performance, and lead cross-functional teams from ideation to execution.