Director of Demand Gen & Pipeline Leadership

D.I.G.S. Marketing; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Equity

Comprehensive benefits

Lunch and dinner onsite

Commuter benefits

Job summary

FurtherAI is hiring a Director of Demand Generation to build and run our enterprise pipeline engine. This hands-on IC role reports to the VP of Growth Marketing and owns strategy and execution—from paid social to ABM. You’ll drive demos, opportunities, and pipeline with rigor and speed.

You’ll shape demand strategy, run campaigns, and own funnel reporting, working with Sales and Revenue Operations in a fast-paced startup that values ownership and growth.

Qualifications

• 7-10+ years in demand generation, revenue marketing, or pipeline growth in B2B SaaS or AI.
• Own a pipeline target with demonstrated opportunities and conversion improvements.
• Hands-on in running paid social and third-party programs with budget discipline.
• Strong funnel data skills and ability to build trustable attribution.
• Experience building nurture programs and ABM campaigns for complex buyers.

Responsibilities

• Set demand strategy and quarterly plan linked to pipeline and revenue targets.
• Execute campaigns across paid social, third-party programs, and ABM efforts.
• Own website conversion, nurture programs, and funnel tracking end-to-end.
• Manage budgets for cost per opportunity and lead-to-demo efficiency.
• Collaborate with Sales, Revenue Ops, and Product to maximize demos and opportunities.
• Lead or grow a demand gen function as the company scales.

Skills

Demand generation

Pipeline ownership

Paid social

Funnel data analysis

A/B testing

ABM programs

Cross-functional collaboration

Tools

Salesforce

HubSpot

Marketo

6sense

Demandbase

Job description

FurtherAI is hiring a Director of Demand Generation to build and run our enterprise pipeline engine. This hands-on IC role reports to the VP of Growth Marketing and owns strategy and execution—from paid social to ABM. You’ll drive demos, opportunities, and pipeline with rigor and speed.

You’ll shape demand strategy, run campaigns, and own funnel reporting, working with Sales and Revenue Operations in a fast-paced startup that values ownership and growth.