Director, Conversion Strategy - Subscriptions & Apps

Shoptalk; New York (NY); Hybrid; USD 115,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Job summary

People Inc. is seeking a Director of Conversion Strategy to lead a cross-functional team across onsite and in-app marketing.

This role drives audience conversion from anonymous visitors to known users, growing paid subscriptions via upsell initiatives and optimizing experiences across newsletters and apps. Reporting to the Senior Director, Audience Conversion, you will own the onsite strategy, user journeys, and performance measurement, collaborating with Email, Product, App, Data, and Editorial

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
• 10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Proven success developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses.
• Experience designing customer journey experiences.
• Strong understanding of onsite marketing strategies and best practices, free-to-paid conversion journeys, ad gating strategies.
• Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms.
• Proven track record of managing multiple projects at once, driving timelines and deliverables with an agile framework.
• Strong analytical skills with experience using experimentation and performance data to drive optimization.
• Demonstrated ability to influence and collaborate cross-functionally.
• Experience partnering with marketing, product, and engineering teams.
• Excellent communication, strategic thinking, and stakeholder management skills.
• Experience managing and mentoring a direct report.

Responsibilities

• Own the conversion strategy across the customer journey and optimize user journeys from onsite experiences through in-app engagement.
• Develop strategy for moving users from free to paid experiences and define how Martech platforms support acquisition roadmap.
• Develop audience segmentation strategies to determine the right offer at the right time.
• Own the onsite experimentation roadmap, including A/B testing, gating, and user journeys.
• Monitor, analyze, and optimize conversion performance across channels.
• Establish KPIs and reporting frameworks to measure funnel performance and subscription growth.

Skills

Growth marketing

Conversion optimization

Subscription marketing

Customer acquisition

Project management

Analytics

Cross-functional collaboration

Communication

Education

Bachelor’s degree or equivalent

Tools

Piano

Digioh

Job description

People Inc. is seeking a Director of Conversion Strategy to lead a cross-functional team across onsite and in-app marketing.

This role drives audience conversion from anonymous visitors to known users, growing paid subscriptions via upsell initiatives and optimizing experiences across newsletters and apps. Reporting to the Senior Director, Audience Conversion, you will own the onsite strategy, user journeys, and performance measurement, collaborating with Email, Product, App, Data, and Editorial