Director, Conversion Strategy — Remote/Hybrid Growth Leader

Liquor.com; United States; Hybrid; USD 110,000 - 140,000; Full time

Job summary

People Inc is seeking a Director of Conversion Strategy to lead onsite and in-app conversion across newsletters, app, subscriptions, and paid memberships. The Director will determine how Martech platforms fit into the acquisition roadmap and drive audience growth.

Reporting to the Senior Director, Audience Conversion, the role owns the onsite conversion strategy, user journeys, and performance across subscription products, collaborating with Email, Product, App, Data and Editorial teams to

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
• 10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Experience designing customer journey experiences.
• Strong understanding of onsite marketing strategies and best practices, free-to-paid conversion journeys, ad gating strategies.
• Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms.
• Proven track record of managing multiple projects at once, driving timelines and deliverables with an agile framework.
• Strong analytical skills with experience using experimentation and performance data to drive optimization.
• Demonstrated ability to influence and collaborate cross-functionally.
• Experience partnering with marketing, product, and engineering teams.
• Excellent communication, strategic thinking, and stakeholder management skills.
• Experience managing and mentoring a direct report

Responsibilities

• Own the conversion strategy across the customer journey. Develop and optimize user journeys from onsite experiences through in-app engagement, creating seamless pathways that increase activation and subscription conversion.
• Develop strategy for moving users from free to paid experiences: Define how marketing technology platforms, like Piano and Digioh, support and enable the customer acquisition roadmap across newsletters, app, and paid subscriptions.
• Develop audience segmentation strategies to determine the right offer for the right user at the right time and how those should be implemented.
• Own the onsite experimentation roadmap, including A/B testing, gating, and user journeys.
• Monitor, analyze, and continuously optimize conversion performance across channels
• Establish KPIs and reporting frameworks to measure funnel performance and subscription growth.

Skills

Conversion Strategy

A/B Testing

Analytics

Cross-functional Collaboration

Stakeholder Management

Martech Integration

Mentoring

Campaign Management

User Journeys

Growth Marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Piano

Digioh

Job description

People Inc is seeking a Director of Conversion Strategy to lead onsite and in-app conversion across newsletters, app, subscriptions, and paid memberships. The Director will determine how Martech platforms fit into the acquisition roadmap and drive audience growth.

Reporting to the Senior Director, Audience Conversion, the role owns the onsite conversion strategy, user journeys, and performance across subscription products, collaborating with Email, Product, App, Data and Editorial teams to