Director of Conversion & Growth (Remote)

Meredith Corporation; New York (NY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

Prescription drug coverage

Unlimited PTO

401K with company match

Job summary

People Inc. is seeking a Director of Conversion Strategy to lead the conversion strategy across onsite and in-app marketing, guiding anonymous visitors to known users and driving paid subscriptions.

This leader will determine Martech integration, coordinate cross-functional teams, and optimize the acquisition roadmap for newsletters, apps, and paid memberships. Reporting to the Senior Director, Audience Conversion, the role focuses on audience growth, activation, and monetization through

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
• 10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms.

Responsibilities

• Own the conversion strategy across the customer journey and optimize user journeys from onsite experiences to in-app engagement.
• Drive newsletter acquisition, app downloads, and upsell from free to paid subscriptions.
• Develop audience segmentation strategies and manage the onsite experimentation roadmap (A/B testing, gating, journeys).
• Monitor, analyze, and optimize conversion performance across channels and report KPIs.

Skills

10+ years experience

Growth strategy

Conversion optimization

Subscriber marketing

Analytics

Stakeholder management

Education

Bachelor's degree or equivalent experience

Tools

Piano

Digioh

Martech platforms

Job description

People Inc. is seeking a Director of Conversion Strategy to lead the conversion strategy across onsite and in-app marketing, guiding anonymous visitors to known users and driving paid subscriptions.

This leader will determine Martech integration, coordinate cross-functional teams, and optimize the acquisition roadmap for newsletters, apps, and paid memberships. Reporting to the Senior Director, Audience Conversion, the role focuses on audience growth, activation, and monetization through