Director of Conversion Strategy - Remote & Subscriptions

Dotdash Meredith; United States; Hybrid; USD 110,000 - 140,000; Full time

Job summary

People Inc. seeks a Director of Conversion Strategy to lead the onsite and in‑app conversion program across newsletters and paid memberships. You will collaborate with Email, Product, App, Data, and Editorial teams to drive subscriber growth through audience segmentation and experimental optimization.

The role focuses on converting anonymous site visitors to known users, activating users in newsletters and apps, and improving gated experiences to boost paid subscriptions.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or related field.
• 10+ years of experience in marketing, growth strategy, conversion optimization, or related areas.
• Experience designing customer journey experiences.
• Hands-on experience with Martech platforms such as Piano, Digioh, or comparable platforms.
• Strong analytical skills and cross-functional collaboration.

Responsibilities

• Own the conversion strategy across the customer journey and optimize user journeys from onsite experiences through in-app engagement.
• Converting anonymous visitors into known users and growing newsletter and app subscriptions.
• Define how Martech platforms support the acquisition roadmap for newsletters, apps, and paid subscriptions.
• Develop audience segmentation strategies for right offers at the right time.
• Own the onsite experimentation roadmap including A/B testing and gating.
• Monitor and optimize conversion performance across channels and report KPIs.

Skills

Conversion strategy

Onsite marketing

A/B testing

Cross-functional collaboration

Marketing automation

Data analysis

Education

Bachelor's degree

Tools

Piano

Digioh

Job description

People Inc. seeks a Director of Conversion Strategy to lead the onsite and in‑app conversion program across newsletters and paid memberships. You will collaborate with Email, Product, App, Data, and Editorial teams to drive subscriber growth through audience segmentation and experimental optimization.

The role focuses on converting anonymous site visitors to known users, activating users in newsletters and apps, and improving gated experiences to boost paid subscriptions.