Director of Conversion & Growth Strategy

People Inc.; New York (NY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

401(k) with company match

Unlimited PTO

Job summary

People Inc. is seeking a Director of Conversion Strategy to lead onsite and in‑app marketing conversion across the customer journey, from anonymous visitors to known users and paid subscribers.

You will define how Martech platforms like Piano and Digioh fit into the acquisition roadmap, develop audience segmentation, and own the onsite experimentation roadmap with metrics to drive revenue growth. Remote or hybrid work with NYC-based office flexibility.

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
• 10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Experience designing customer journey experiences.
• Strong understanding of onsite marketing strategies and best practices, free‑to‑paid conversion journeys, ad gating strategies.
• Hands‑on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms.
• Proven track record of managing multiple projects at once, driving timelines and deliverables with an agile framework.
• Strong analytical skills with experience using experimentation and performance data to drive optimization.
• Demonstrated ability to influence and collaborate cross‑functionally.
• Experience partnering with marketing, product, and engineering teams.
• Excellent communication, strategic thinking, and stakeholder management skills.
• Experience managing and mentoring a direct report.

Responsibilities

• Own the conversion strategy across the customer journey. Develop and optimize user journeys from onsite experiences through in‑app engagement, creating seamless pathways that increase activation and subscription conversion.
• Develop strategy for moving users from free to paid experiences.
• Define how marketing technology platforms, like Piano and Digioh, support and enable the customer acquisition roadmap across newsletters, app, and paid subscriptions.
• Develop audience segmentation strategies to determine the right offer for the right user at the right time.
• Own the onsite experimentation roadmap, including A/B testing, gating, and user journeys.
• Monitor, analyze, and continuously optimize conversion performance across channels.
• Establish KPIs and reporting frameworks to measure funnel performance and subscription growth.

Skills

Conversion strategy

Cross-functional collaboration

A/B testing

Analytics

Mentoring

Stakeholder management

Martech platforms

Education

Bachelor's degree

Tools

Piano

Digioh

Job description

People Inc. is seeking a Director of Conversion Strategy to lead onsite and in‑app marketing conversion across the customer journey, from anonymous visitors to known users and paid subscribers.

You will define how Martech platforms like Piano and Digioh fit into the acquisition roadmap, develop audience segmentation, and own the onsite experimentation roadmap with metrics to drive revenue growth. Remote or hybrid work with NYC-based office flexibility.