Director of Conversion & Growth Strategy

Meredith Corporation; Town of Liberty (NY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K with match

Unlimited PTO

Paid parental leave

Job summary

People Inc. is seeking a Director of Conversion Strategy to lead conversion strategy across onsite and in-app marketing, shaping how Martech platforms fit into the acquisition roadmap for newsletters, app, subscriptions, and paid memberships.

You will partner with Email, Product, App, Data, and Editorial teams to optimize journeys that convert anonymous visitors into known users and grow paid subscribers. The role owns the onsite conversion strategy, experimentation roadmap, and KPI reporting,

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
• 10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Proven success developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses.
• Experience designing customer journey experiences.
• Strong understanding of onsite marketing strategies and best practices, free-to-paid conversion journeys, ad gating strategies.
• Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms.
• Proven track record of managing multiple projects at once, driving timelines and deliverables with an agile framework.
• Strong analytical skills with experience using experimentation and performance data to drive optimization.
• Demonstrated ability to influence and collaborate cross-functionally.
• Experience partnering with marketing, product, and engineering teams.
• Excellent communication, strategic thinking, and stakeholder management skills.
• Experience managing and mentoring a direct report.

Responsibilities

• Own the conversion strategy across the customer journey.
• Develop and optimize user journeys from onsite experiences through in-app engagement, creating seamless pathways that increase activation and subscription conversion.
• Convert anonymous site visitors into known users.
• Grow newsletter list and free-app downloads.
• Upsell from free-app users into paid subscribers.
• Develop gating strategy and strategy for moving users from free to paid experiences.
• Define how marketing technology platforms, like Piano and Digioh, support and enable the acquisition roadmap across newsletters, app, and paid subscriptions.
• Develop audience segmentation strategies to determine the right offer for the right user at the right time and implement those offers.
• Own the onsite experimentation roadmap, including A/B testing, gating, and user journeys.
• Monitor, analyze, and continuously optimize conversion performance across channels.
• Establish KPIs and reporting frameworks to measure funnel performance and subscription growth.

Skills

Growth marketing

Conversion optimization

Cross-functional collaboration

Analytical skills

Stakeholder management

Education

Bachelor’s degree or equivalent in Marketing/related field

Tools

Piano

Digioh

Job description

People Inc. is seeking a Director of Conversion Strategy to lead conversion strategy across onsite and in-app marketing, shaping how Martech platforms fit into the acquisition roadmap for newsletters, app, subscriptions, and paid memberships.

You will partner with Email, Product, App, Data, and Editorial teams to optimize journeys that convert anonymous visitors into known users and grow paid subscribers. The role owns the onsite conversion strategy, experimentation roadmap, and KPI reporting,