Senior Conversion Growth Lead, Subscriptions (Hybrid)

Shoptalk

Des Moines (IA)

On-site

USD 80,000 - 90,000

Full time

14 days+

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Job summary

People Inc. seeks a Senior Conversion Manager to lead on-site acquisition strategies for multiple brands, including newsletter subscriptions, app downloads, and event tickets. You will own conversion roadmaps, run A/B tests, and report performance to leadership.

Hybrid work with some in-office time in New York City. You will partner with Product, Growth, Editorial, Design, Data, and Marketing Technology teams to optimize campaigns, analyze data, and translate insights into actionable growth

Qualifications

4-6 years experience in acquisition or growth marketing.
Strong analytical skills with data-driven decision making.
Proven track record of driving subscriber and/or email acquisition.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
Strong project management skills and ability to manage multiple projects simultaneously.
Knowledge of onsite targeting/segmentation and campaign optimization.
Experience building campaigns within marketing technology tools.

Responsibilities

Lead development and execution of audience conversion strategies that drive new newsletter subscriptions and other key acquisition goals.
Monitor, analyze, and report on the performance of conversion initiatives and translate data into actionable insights.
Build and manage campaigns within marketing technology platforms and oversee QA, timelines, and stakeholder feedback.
Deliver best practices by staying updated on industry trends and conducting program audits.
Collaborate with brand leaders and cross-functional teams to deliver high-quality work across multiple groups.